Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Spreading the word. A dozen questions — a dozen answers.

Posted on 12/15/2011 by J. Morris Hicks

Last week, I received a note from an author who is writing a book about vegetarianism. He sent me the following note with an impressive list of questions. Wanting to help in spreading the word about eating more plants, I … Continue reading →

Posted in Book Promotion, Testimonials | 1 Comment

A tiny few eating a perfect diet? — or truly changing the world?

Posted on 12/14/2011 by J. Morris Hicks

Keeping the “big picture” in mind Last month, while meeting with Dr. Campbell in his home, he reiterated what he has often said and written: Our role is to help people understand exactly what comprises a near optimal, health-promoting diet … Continue reading →

Posted in Activism & Leadership, Grassroots Revolution | 1 Comment

OBESITY. What are the primary causes?

Posted on 12/13/2011 by J. Morris Hicks

Animal foods or refined carbs? Why are so many people overweight or obese these days? Probably a combination of four things; two of which are far more important than the other two: Not enough whole, plant-based calories Too many calories … Continue reading →

Posted in Obesity | Tagged , , , | 5 Comments