Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

I had a powerful dream last night that I want to share.

Posted on 01/08/2012 by J. Morris Hicks

To my regular readers of this blog. I want to share a dream that I had less than two hours ago. It took place between 0415 and 0515 this morning. Warning: If you’re not a regular reader of this blog, … Continue reading →

Posted in Activism & Leadership, Big Picture | 6 Comments

Widespread 4Leaf Transition. It’s going to take some time.

Posted on 01/07/2012 by J. Morris Hicks

But it WILL happen. As Dr. McDougall says, and I agree, “Our Western diet is just a fad, and will soon pass.” 4Leaf? Regular readers here know what I mean by 4Leaf, but for those who don’t, it simply describes … Continue reading →

Posted in 4Leaf for Life, Activism & Leadership, Big Picture | 4 Comments

4Leaf Mentality — Subconscious awareness of the optimal

Posted on 01/06/2012 by J. Morris Hicks

Simplicity and a 4Leaf Routine are key. Now that we’re adding a lot of recipes and conducting 4Leaf Challenges, we’re getting questions about 4Leaf, the philosophy and the reasoning behind the concept. People ask about what is so special about … Continue reading →

Posted in 4Leaf for Life | 5 Comments