Author Archives: J. Morris Hicks

Unknown's avatar

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Managing “risk factors” and reducing “serving sizes”…

Posted on 07/22/2012 by J. Morris Hicks

As we continue eating the wrong food. Our entire health care system is based on managing risk factors and the party line for reducing our obesity problem is reducing serving sizes and caloric intake. Neither is ever going to work. … Continue reading →

Posted in Activism & Leadership | 2 Comments

How important is checking your cholesterol levels?

Posted on 07/21/2012 by J. Morris Hicks

That depends on a number of factors. We know from the Framingham Heart Study that no one (in the study’s cohort) with a total cholesterol score below 150 has ever died of heart disease. Armed with that number, Dr. Esselstyn … Continue reading →

Posted in 4Leaf for Life, Heart Disease | 7 Comments

So now they tell us…about “secondary cancers.”

Posted on 07/20/2012 by J. Morris Hicks

Those are the ones caused by the “treatment” of primary cancers. And guess what? These so called “secondary cancers” now make up the sixth-most common group of malignancies—according to a 7-16-12 New York Times article (See link below). It was … Continue reading →

Posted in Cancer, Children | Tagged | Leave a comment