Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

New Videos: Dr. Campbell’s TEDx talk and more

Posted on 08/06/2012 by J. Morris Hicks

At the request of several of my readers, I have added two new pages under the Video tab. The first page contains a ten minute video of my Australian friend, Philip Wollen, and a new 18-minute TEDx talk in New … Continue reading →

Posted in Activism & Leadership, Video Included | 2 Comments

Meatless Monday, Mark Bittman and the USDA

Posted on 08/05/2012 by J. Morris Hicks

USDA Newsletter team in hot water for trying to do the right thing. On July 27, the USDA internal newsletter included an article about “Meatless Monday” in the office cafeteria. The article encouraged employees to participate for their health and … Continue reading →

Posted in Food Policy | 2 Comments

Olympic champions harnessing plant-based power

Posted on 08/04/2012 by J. Morris Hicks

Paavo Nurmi, Edwin Moses, Carl Lewis and now—Lizzie Armistead As reported earlier this year, the current welterweight champion of the world (Timothy Bradley) is a vegan as is ten-time all-pro tight end of the Atlanta Falcons, Tony Gonzalez. And over … Continue reading →

Posted in Athletic performance | Tagged | 3 Comments