Author Archives: J. Morris Hicks

Unknown's avatar

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

The constancy of confusion about food & health…

…makes a Herculean task — that much more daunting. In the past week, there have been lots of news reports about organic foods and whether or not they’re worth the additional cost to consumers. Since half of those “organic” foods … Continue reading

Posted in Activism & Leadership | Tagged , , | Leave a comment

Some not so good news for the “calorie restriction” folks

Severe Diet Doesn’t Prolong Life, at Least in Monkeys That was the headline for an article about “calorie restriction” in the New York Times on 8-29-12 (See link below). While researching the optimal diet for humans back in 2003, I … Continue reading

Posted in 4Leaf for Life | Tagged , | 3 Comments

Healthy Eating Does A Planet Good!

The “Big Picture” about the food we eat — in 400 words or less About ten years ago, after reading 40 or 50 books on the “optimal” diet for humans, I had a “blinding flash of the obvious” one weekend … Continue reading

Posted in Activism & Leadership, Big Picture | Leave a comment