The constancy of confusion about food & health…

…makes a Herculean task — that much more daunting.

Pasco County Florida provides the numerals for blog # 578.

In the past week, there have been lots of news reports about organic foods and whether or not they’re worth the additional cost to consumers. Since half of those “organic” foods are chicken or pork, I have resisted the urge to post a blog. Why? Because I do not wish to add to the mountain of confusion.

In the past 578 consecutive days of blogging, I have posted multiple articles on more than sixty different topics. And the primary challenge for me is to not become part of the mind-boggling confusion that surrounds all topics related to food, health, drugs and disease. And we’re not even talking about the plethora of environmental issues that are also driven by what we eat.

My question is this. How can the average citizen possibly know what is best for their health? Every day, we are bombarded with a steady stream of confusing, often contradicting, messages from the media—on radio, television, internet and newspapers.

Sadly, our giant disease-specific organizations like the American Cancer Society, American Diabetes Association and the American Heart Association — are the most confusing of all. None of them ever tell you exactly what you must do to prevent or reverse their disease.

My mission here at is to provide a steady dose of clarity and simplicity to all of the complex problems that are driven by the toxic diet consumed by most Americans.

Some people call my daily blog a relentless drumbeat. I call it constancy of purpose and consistency of message. Each day I am greeted with a brand new list of confusing articles from our global media and, in the interest of keeping things simple, I choose to ignore most of them.

Recently, I scoured through a number of news sources looking for headlines related to my topic. While doing so, I was wondering:

How many of those “news” stories would simply disappear if we all shifted to a health-promoting diet of whole, plant-based foods? Probably about 75% or more.

For example, here is a list of 25 headlines I pulled from the international media in just the past three days. I have removed the links because I do not wish to add to the confusion.

But just scan the list—and you’ll get my point. If you wish to read one of the articles, just copy and google the title. Confusion over clarity is alive and well and will remain that way until we learn to focus on doing the “right things.”

    1. Study finds organic food is no better on vitamins, nutrients
    2. Aspirin may cut prostate cancer death risk
    3. Possible Salmonella Results in Stop & Shop Mango Recall
    4. Acid Reflux Cure Found in New Holistic Remedy E-Book
    5. Obesity link? Prenatal exposure to household pollutants
    6. Study: Brain function declines in obese kids at risk for diabetes
    7. Breast cancer survivors may face second threat: heart failure
    8. Taking a preventative approach to Alzheimer’s treatment
    9. Novartis data at ERS shows efficacy of once-daily COPD portfolio …
    10. Study finds evidence that statins can lower the risk of some cancers
    11. Sunshine vitamin ‘may help treat tuberculosis’
    12. Farm Use of Antibiotics Defies Scrutiny
    13. Asthma inhalers can stunt growth in kids
    14. Why Love Handles and Belly Fat Are So Dangerous To Your Health
    15. Diabetes Patients Not Fully Aware of Organ Risks
    16. Chemotherapy boosts heart failure/cardiomyopathy risk in breast …
    17. Housework could reduce the risk of breast cancer by 13%
    18. Men, don’t be silent about prostate cancer threat
    19. EC clears Pfizer kidney-cancer drug for marketing
    20. Health Advocates Want Salmonella Melon Farm Identified
    21. Heart Disease May Impair Brain Power in Lupus
    22. BRIEF-Verona Pharma reports positive rpl554 data in COPD
    23. Obesity is bad for kids’ brains
    24. Erectile dysfunction linked to heart trouble: What men should know
    25. ‘Rolling Awareness’ for childhood cancer

“Simplicity means the achievement of maximum effect with minimal means.”- Dr. Koichi Kawana

The Bottom Line. My emphasis will always be on advancing the optimal diet for humans in an effort to promote health, hope and harmony on planet Earth.

As such, I promise to focus on the “big picture” in the simplest of terms; here a few of my blogs related to that simplicity theme. As for organic produce, the first post contains my opinion:

Handy 4-piece take-charge-of-your-health kit—from

Want to find out how healthy your family is eating? Take our free 4Leaf Diagnostic Survey. It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to

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To order more of my favorite books—visit our online BookStore now

J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

For help in your own quest to take charge of your health, you might find some useful information at our 4Leaf page or some great recipes at Lisa’s 4Leaf Kitchen.

Got a question? Let me hear from you at Or give me a call on my cell at 917-399-9700.

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Blogging daily at…from the seaside village of Stonington, Connecticut – Be well and have a great day.

—J. Morris Hicks, board member, T. Colin Campbell Foundation

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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