Even Jimmy Kimmel knows we’re in trouble.
Last week, I posted a blog about an Oxford scientist/professor who paints a pretty bleak picture for the longterm survival of our species. Imagine my surprise when I saw essentially saw the same message on Jimmy Kimmel Live (7-11-13 telecast).
Only Jimmy chose the more politically-correct “You’re Screwed” to the x-rated “We’re F_ _ _ _ D” version used by Dr. Stephen Emmott.
Jimmy’s 3-minute video would be entertaining if it weren’t so true.
Good News, Bad News. The good news is that awareness of our self-induced global dilemma is growing. The bad news is that we’re making a joke out of it, or in Jimmy’s case, blaming all of the world’s woes on the U.S. Congress.
As the video started, I was struck by the similarity of the conclusions reached by two diametrically opposite types of organizations: a comedy show and a senior Microsoft scientist/Oxford Professor. Then I thought of the three stages of the acceptance of new truths.
So what is the new truth that I am talking about? The blinding flash of the obvious solution to the mess we’ve created—a well-planned, deliberate move in the direction of a plant-based diet for all humans. Without that crucial step, which will take powerful leadership, power and money—I am afraid that I would have to agree with their similar conclusions: “We’re screwed.” As for the stages of new truths, let’s begin with a quote:
All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident. —Arthur Schopenhauer, German philosopher (1788 – 1860)
The big problem right now is that almost everyone seems to be aware of a gigantic dilemma down the road for all humans, but only a tiny few are talking about a realistic solution. As for the aforementioned truth—we’re currently in the ridicule stage and must successfully pass through the difficult violent opposition stage before we accept this new truth as self evident and finally get some traction. And for that, we need powerful and committed LEADERSHIP.
The pathway out of this mess. Dr. Emmott does a magnificent job of describing the global issues that we face yet, like others before him, he makes no mention of the single most powerful “behavioral change” that we could make to alleviate many of those dire realities. Like practically all of our most brilliant scientists, he probably believes that we truly “need” to eat animal protein in order to be healthy.
Once he realizes that we don’t need ANY animal protein, he will quickly grasp the staggering benefits of using 90% less land, 90% less water and 90% less energy to produce the same number of food calories. Maybe then he will see the ray of hope that I see—a plant-based pathway out of this horrible mess that our species has created.
A plausible solution. In yesterday’s blog, I floated the idea of “cap & trade” type of solution for water. Essentially requiring that the food industry pay for the water that they use. Even at a ridiculously low price of 1/10th of a cent per gallon, it would add $3 to the price of quarter pound burger. (See yesterday’s blog, Are you ready for a $35 burger?)
When the price of a burger quickly jumps from $5 to $8 — and the prices of other water hogs (chicken, eggs, dairy) see similar increases, a shift to more plant-based eating will begin to happen. And when the price of water gets all the way to one cent per gallon, that burger will cost $35. People everywhere will become healthy because they can no longer afford the food that is making them sick.
The Oxford scientist/professor. Microsoft’s head of Computational Science (based in Cambridge, UK), Dr. Stephen Emmott recently presented the world with a terrifying wake-up call. And his message is simply this. Unless we make some HUGE changes in the way we live and reproduce, our future descendants are in deep trouble.
His book description. Deforestation. Desertification. Species extinction. Global warming. Growing threats to food and water. These driving issues of our times are the result of one huge problem: Us.
The Bottom Line. Awareness of our self-induced global problems is growing. But the “best and brightest” haven’t yet figured out the obvious solution. That’s because they’re all still trapped in the old protein paradigm that we “need” to eat some animal foods to be healthy. We need global leadership to urgently get busy working on a workable solution.
First, to begin dispelling the “protein” myth and second to organize a system for putting a price on our most precious natural resource—water. Those two steps will put the power of global economics in motion and billions of people will begin to eat healthier—in spite of themselves.
And maybe we won’t be “screwed” after all…
Just think of the ripple effect of benefits that would ensue: healthier people, lower cost of health care, global warming is curbed, finite fossil fuels last longer, water shortages are a thing of the past, world hunger ends, rain-forests are restored and the suffering of billions of animals in factory farms is almost non-existent.
- Global Leadership. See my recent blog on the Clinton family.
- My blog featuring Dr. Stephen Emmott. Are humans the “infestation” of planet Earth?
- Yesterday’s blog. Are you ready for a $35 burger?
- Stephen Emmott. Forbes article from August 2012.
- Related blog. Humans “need” no animal products—EVER!
Handy 4-piece take-charge-of-your-health kit—from Amazon.com
- The movie that’s changing the lives of millions: Forks Over Knives DVD
- Healthy Eating, Healthy World, The “big picture” about food (our book)
- An essential scientific resource: The China Study by Dr. T. Colin Campbell
- Dr. McDougall’s new book, The Starch Solution, with lots of great recipes.
Want to find out how healthy your family is eating? Take our free 4Leaf Survey. It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to firstname.lastname@example.org
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—J. Morris Hicks, board member, T. Colin Campbell Foundation