SIMPLICITY — Essential for explaining the “big picture”

The K.I.S.S. Principle — “Keep it simple stupid.”

It's almost time to go sailing in New England. Good, clean, green and simple fun.

Learning what Nature intended for us to eat should not be complicated. In fact, it should come to us naturally. Unfortunately it doesn’t. After millions of species preceded us on planet Earth, we were the first to drift far away from our “natural diet.”

Nowadays, the many species of animals that we control (pets, food animals, zoo animals, etc.) have also been deprived of eating their natural diet.

But we’re still the only species who has hundreds of thousands of “nutritional experts” who have studied for many years to guide us in what has become the least healthy and most inefficient diet style in history. This has led to an unprecedented level of health care costs and a grossly unsustainable system overall. The problem is that we’re not “keeping things simple.”

But what if we didn’t have all of those schools of nutrition, schools of medicine, registered dietitians, scientists, medical doctors and nutritionists telling us what we should be eating? What if we had to figure it out on our own—without the help of giant food corporations?

Making complex things simple. If we began with a completely open mind about what we should be eating, we would soon find that it’s like a “blinding flash of the obvious. The preponderance of evidence supporting a whole foods, plant-based diet for humans is simply overwhelming.

Keeping things simple is a big part of industrial engineering.

Since studying industrial engineering at Auburn University back in the sixties, I have always strived to do my best to make complex things simple. And now that I am totally engaged in one of the most complex phenomenons in the history of humankind, it is uplifting for me to remind myself occasionally of the refreshingly simple solution to our extremely complex problem of how we’ve chosen to feed ourselves in the Western world.

Since first learning about this “big picture” on my own in 2003, everything that I have done since has been aimed at sharing that big picture with others—as simply as possible:

  1. My Harmony Earth website that preceded our book (2006 to 2010)
  2. Our 2011 book: Healthy Eating, Healthy World.
  3. This daily blog that is alive and well after 426 consecutive days.
  4. Our 4Leaf Program that delivers more nutritional value than all of our schools of nutrition combined—by keeping things simple…

Maximize the percent of your calories from whole, plant-based foods. Whole Plants!!—What could be simpler?

Leveraging the simple, yet powerful, concept of maximizing the percent of your daily calories from whole, plant-based foods.

For all of the above, I have tried to present the material in such a manner that the average 8th grader would have no trouble understanding. Take a moment to hover over some of the tabs this website; specifically the “Big Picture” and “Topics.” I have added a few pages in the past few months in a  never-ending effort to deliver powerful information—as simply as possible.

The origin of our dilemma. In terms of the severe complexity of our current dilemma, I took the time to document my take on how we got into this mess in the first place. Many have found my piece on that topic to be helpful: Give me thirty minutes and I’ll give you thirty years.

 In a recent blog, I summarized some of the latest material. Sunday Learning Series—New “Big Picture” Pages

The Bottom Line. We all know that we have a daunting task on our hands. And it is my belief that the simpler we keep things, the sooner we’ll experience success. With that thought in mind, I am thinking of a task that would be far more daunting than our mission of leading the Western world back to the “natural diet for our species.” I’ll talk more about that daunting task on Monday.

Want to find out how healthy your family is eating? Take our free 4Leaf Diagnostic Survey It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to

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J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

For help in your own quest to take charge of your health, you might find some useful information at our 4Leaf page or some great recipes at Lisa’s 4Leaf Kitchen.

Got a question? Let me hear from you at

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Blogging daily at…from the seaside village of Stonington, Connecticut – Be well and have a great day.

—J. Morris Hicks, Board of Directors…

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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1 Response to SIMPLICITY — Essential for explaining the “big picture”

  1. Bill K. says:


    Humans are also the only species that heat (Cook ) its food. Just a thought!

    Bill K.

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