Ten hours to press time for the book — a 4th and final edit

After 180 consecutive days of blogging, I posted the entire Introduction of our book while doing my final proofing on August 5, 2011. I spent a lot of time trying to make this all important section of the book the best that it could be…for it will determine whether the casual reader goes any further. This is precisely what you will see in the first few pages of our book.


“It turns out that if we eat the way that promotes the best health for ourselves, we also promote the best health for the planet.”

—T. Colin Campbell, PhD., Author of The China Study

Fifty-five days until our book-launch party on September 29

Millions of creatures have evolved throughout the ages on our planet, and until recently, they have all lived in harmony with nature. During the past few hundred years—a mere blink of the eye in history—one species has unknowingly thrown the natural scheme out of balance. That species is us—the human race. Although we mean no harm for ourselves, for the planet, or for the other creatures, we have drifted far away from the natural diet for our species. We have started eating the wrong food—in great quantities. This change in diet has set in motion a series of chain reactions that has negatively affected the planet in many ways.

Our craving for the rich Western diet has intensified to the point that we have almost totally abandoned the type of fuel that nature intended for us to burn. Whereas animals in the wild with DNA closest to ours consume almost 100 percent raw plants, the humans of the Western world today are consuming virtually none. We now consume generous portions of meat, dairy, eggs and/or highly processed foods three meals a day and are deriving far less than 10 percent of our calories from whole plant foods. In addition, many of the plants that we do eat are french fries, which gain over 40 percent of their calories from the fat in the oil in which they are prepared. This love affair with a very unhealthy diet has begun taking its toll in myriad ways both within our bodies and without, affecting the whole world.

In the United States and other Western countries, obesity and diabetes are running rampant, while heart disease and cancer maintain their position as our top killers—and the top drivers of our health care costs. These out-of-control costs are choking our economy to death, prompting elected officials in the United States to frequently discuss health care cost as the single biggest problem facing our nation. In 1960, the cost of health care in the Unites States was 5.2 percent of the gross domestic product (GDP). In less than fifty years, it tripled to 16 percent, and U.S. officials now project that it will double again to 31 percent within the next twenty-five years. This cost is simply unsustainable, and we all know it, but we haven’t yet figured out what can be done to address the problem.

It turns out that much of this health care problem is food-driven. We are eating way too much of the wrong food. What is the optimal diet for humans? It’s one based on what your mother may have told you long ago: “You should eat more fruits and vegetables.” We rarely hear health officials, doctors, dietitians, or nutritionists advising us to eat more meat, dairy, eggs or processed foods. They’re all saying we should eat more vegetables, but with each passing year, we seem to be eating fewer. Why is that? The first part of the book explores this question, outlines the many health benefits of an optimal diet and addresses various arguments against the adoption of such a diet.

But health is just one of the issues. What you eat affects far more than just your body. You may already know about some of the environmental impacts of our rich Western diet, but you may not have heard much about other related problems, such as the rising cost and decreasing availability of energy (especially fossil fuels), the increasingly difficult challenge of feeding the growing population of the world, and the horrific suffering of 60 billion animals per year in the factory farms where they are raised. The second part of the book is devoted to an exploration of these four categories of critical global issues.

At some point during your reading, you may very well ask yourself, “Why haven’t I heard all this before?” That is a very good question, inviting us to look at the vast system that controls the flow of this kind of information in our society. The third part of the book explores this question in detail, helping you to digest all that you have read and decide how you will act on that information. Whatever you choose for you and your family, this book can help you execute your plan, providing you with information, helpful tips, and guidelines that you may need to reach your goals.

In a nutshell, this book is about the single most powerful move that we humans can make to promote health, reduce obesity, lower the cost of health care, nurture our fragile environment, conserve our energy resources, feed the world’s steadily growing population, and greatly reduce the suffering of animals in factory farms all over the world. This move is an aggressive push to consume more whole, plant-based foods—not necessarily becoming a vegetarian or a vegan. These “v” words only convey information about what a person does not eat; they do little to convey what the person does eat, and that is what is most important. A great many vegetarians eat an unhealthy diet and, as a result, fail to enjoy the host of benefits that result from eating a truly health-promoting diet. After all, one could consume nothing but Diet Coke and potato chips and call himself a vegan.

What about weight loss? While this is not specifically a weight-loss book, adopting a diet of whole plant foods will enable your body to seek its ideal weight effortlessly and permanently. Many health professionals and researchers cite the statistic that diets fail 95 percent of the time. Compare that to a near 100 percent success rate for those who make a commitment to a health-promoting diet for the right reasons—to achieve vibrant health. When vibrant health is your primary objective, effortless weight loss is simply a convenient by-product or fringe benefit.

The primary objective of this book is to outline in simple, everyday terms the extent of the problems we face, how we got ourselves into trouble, and what each of us can do to make things better. Fortunately, despite the incredible complexity of our current dilemma, the solution is refreshingly simple. All we have to do is educate ourselves, start making better choices about what we eat, and then share all that we have learned with everyone we care about. I am convinced that there has never been anything more important in the history of the world.

“Chase perfection. Settle for excellence along the way.”

Vince Lombardi, What It Takes to Be #1

J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

Since beginning my study of this topic in 2002, I have always been in search of credibility, legitimacy and authenticity — the kinds of integrity that I found with Dr. Campbell, Dr. Esselstyn and other professionals that you can read about in this post.

If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now.

—J. Morris Hicks…blogging daily at HealthyEatingHealthyWorld.com

PS: Occasionally an unauthorized ad may appear beneath a blog post. It is controlled by WordPress (a totally free hosting service). I do not approve or personally benefit whatsoever from any ad that might ever appear on this site. I apologize and urge you to please disregard. 

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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1 Response to Ten hours to press time for the book — a 4th and final edit

  1. Arthur Brooke says:

    All fine, except the item about increasing population, which might be better framed slightly differently. In much of the north temperate zone the birth rate is so far below the replacement level, possibly a cause of the current economic turmoil………can’t pass our debt on to the next generation. In China, for example, currently 1.4 children per woman, would result in complete depopulation in less than 1000 years. Now thats unsustainable for you! May I suggest “still increasing” instead of “steadily increasing”? Good luck on your book! ab

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