It’s all about the WATER…huge problem – simple solution

Finite, essential and precious…yet unnecessarily squandered and polluted

Water -- our most precious resource -- is finite and we're currently using twenty times more than we should to feed humankind.

Water — our most precious resource — is finite and we’re currently using twenty times more than we should to feed humankind.

But that move is not even being considered by any of our world leaders. That’s because, like 95% of the people in the western world, they sincerely believe that we humans “need” to eat animal protein in order to be healthy.

Although there is now overwhelming scientific and medical evidence to the contrary, that information is not widely known — yet. As such, there are prominent, well-meaning organizations out there whose mission is to save the world’s water resources, yet they don’t even know where to start.

One of those fine organizations is right here in southeastern Connecticut: Mystic Aquarium (founded in 1973), it is now a part of Sea Research Foundation, Inc, a non-profit charitable organization whose primary mission is essentially saving the oceans of the world. From their website:

Mystic Aquarium & Institute for Exploration are divisions of Sea Research Foundation, Inc., a nonprofit institution. The Foundation’s mission is to inspire people to care for and protect our ocean planet through education, research and exploration.

Recently I met with a representative of their board of directors to discuss ways in which they could raise more funds to support their mission. Of course, being a “big picture” guy, I wanted to talk about the “education” portion of their mission and how much of that education included identifying the single largest source of damage, waste and pollution to our water supply — and the remarkably simple, albeit difficult, solution.

I then told him about the movie 2009 HOME — a powerful movie that illustrates the staggering damage that the human race has inflicted on the fragile harmony of planet Earth in just the last fifty years. And much of that disruption has involved our water supply — which has been finite for billions of years.

I recommended that he and his board schedule a special meeting to view that movie together — and I offered to lead a discussion following the movie. That 93-minute movie can be viewed online for free on the video page of this site. Just click here and scroll to the bottom of that Video page. There is also a 2-minute “trailer” intro of that movie about midway down the page.

While watching that movie for the first time in February, I heard something that I’d never heard before; that is, the volume of water on our planet has been constant for billions of years. All generations of humans and creatures have drunk the same water. The volume never changes, but how it is used changes all the time. The key to life on Earth is a fragile harmony that nature constantly seeks to maintain…and we humans aren’t doing our share.

Planet Earth from Space – Life in our world really is “all about the water.”

It’s all about the water…looking at our planet from outer space, water takes up most of the view prompting some of us to think that we’d never run out of such an abundant resource. But in the last century, humankind has seriously disrupted the fragile harmony of nature, and now we’re experiencing water shortages and pollution all around the world. Consider these alarming facts:

1. More people using more water per person. There were less than one billion humans on the planet just 300 years ago; now there are seven billion.

2. It takes 100 liters of water to produce one kilo of potatoes…it takes 13,000 liters of water to produce one kilo of beef.

3. More meat consumption.  The world is now raising 60 billion animals per year for our dinner tables.  That number is going up rapidly as the developing world mimics the unhealthy, destructive, water-guzzling and unsustainable western diet.

4. Mountains of MANURE. In just the U.S., the solid waste produced by animals we eat each year is 1.37 billion tons — a staggering amount, much of which pollutes our rivers, streams and oceans.

5. Even with no population growth, we would need to raise 300 billion animals per year if the entire world shifted to our incredibly wasteful diet-style.

6. More and more fertilizer and pesticides used in the meat production process add to the ever worsening water pollution problem.

7. The world population is still growing rapidly…adding another 197,000 people every single day — equal to the population of Grand Rapids, Michigan.

8. The amount of water required to produce ten pounds of beef is enough fresh water to provide for ALL of the household needs of a family of four for a full year.

J. Morris Hicks, always trying to focus on the big picture.

J. Morris Hicks, always trying to focus on the big picture.

At what point do the intelligent and responsible citizens of the planet recognize the “blinding flash of the obvious” here and realize that the bizarre picture described above simply cannot continue much longer?  When do we stop to consider what we are leaving for our own great-grandchildren and all future generations? And all we have to do to take a gigantic step toward fixing this mess is to simply change what we are eating. As Dr. Campbell says, “When we eat the way that promotes the best health for ourselves, we also promote the best health for the planet.”

Born in mid-century, most of the mess in which we find ourselves was generated on my watch.  As the movie HOME reported, humankind in just the last 50 years has disrupted the fragile of harmony more on this planet than all of the previous generations of humans since our species emerged some 200,000 years ago.

That is sobering, sad, and scary — and it makes me almost embarrassed to be a part of the only species in all of history that has run roughshod over our beautiful planet for my entire life. And I have been a part of that problem. Now, I have dedicated the rest of my life to being part of the solution.  How about you?

Handy 5-piece take-charge-of-your-health kit—from

Why should we be eating mostly plants? The “big picture” in 4 minutes.

Want to find out how healthy your family is eating? Take our free 4Leaf Survey. It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to

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J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

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For help in your own quest to take charge of your health, visit our 4Leaf page and also enjoy some great recipes from Lisa’s 4Leaf Kitchen.

Got a question? Let me hear from you at Or give me a call on my cell at 917-399-9700.

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—J. Morris Hicks, board member, T. Colin Campbell Foundation

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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1 Response to It’s all about the WATER…huge problem – simple solution

  1. ibelieveinauburn says:

    Great article! Its all about the water of which food choice is the most significant factor. There has to be a good reason why we look for evidence of water on distant planets to determine if there is other life out there.

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