Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

The 4Leaf for Life Story—from a simple idea in 2009

Simple concept–flexible execution–powerful results The 4Leaf concept originated in 2009, the logo was designed in 2010, it appeared in my blog in early 2011 and is featured in Chapter 10 of our book. So how did it begin? When I … Continue reading

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Reaching the leaders who save $$ when we get healthy

Beginning with terrific advice that can apply to almost anything: Figure out what you want—and learn how to ask for it. — That is exactly what I done. What do I want? Corporate clients with enlightened CEOs who are willing … Continue reading

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Good News = Complacency = One Sick Nation

Having a positive attitude is good. Having your head in the sand is not. The New York Times source article cited below caught my attention last week. It was entitled, “Heart Disease in Military Shows Steep Drop Since Korean War.” … Continue reading

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