Reaching the leaders who save $$ when we get healthy


Beginning with terrific advice that can apply to almost anything:

Figure out what you want—and learn how to ask for it. — That is exactly what I done.

Cure for health careWhat do I want? Corporate clients with enlightened CEOs who are willing to listen to a powerful health promotion approach to improving profitability in their organizations.

So how do I ask for that? By asking everyone I know to help me find those special CEOs out there. Read on.

Making it easy for people to help me. By providing you with the simple message, a sample letter below that you can customize for your own purposes and a hefty referral fee for introductions that lead to consulting revenue.

A little background. After blogging for almost 700 consecutive days, I concluded that my primary niche in changing the world should be in the area of assisting corporations lower their cost of health care—simply by helping ALL of their associates learn how to take charge of their own health. With a 30-year plus career in consulting and senior corporate management, this is the highest value work that I can be doing.

Health care costsAbsence of leadership. Consider that none of our elected officials in this country (or any other world leaders) have a financial incentive for us to be healthy. Let’s face it: large corporate CEOs are the ONLY prominent leaders in the world who have that $$ incentive to promote health and lower the cost of healthcare for their workforce.

So my number one priority is to find those enlightened CEOs who understand that investing in the health of their associates is a way to establish a powerful strategic advantage over their competitors.

Eventually, the CEOs who DO NOT help their associates take charge of their health will no longer be able to compete with those who do. My entire consulting approach is explained in an earlier blogpost blogpost: Slashing the cost of health care in businesses…

Anyone at ANY level can help. One avenue for gaining introduction to potential CEO clients is to ask their employees (at any level) to send a letter along with a copy of our book (and maybe a Forks Over Knives DVD) to the CEO via inter-company mail. Pasted is a sample letter that was sent out by a 15-year veteran of a grocery company who employs over 100,000 people in just the USA.

Referral fees. Nothing would make me happier than sharing my revenue with you.

Referral fees. Nothing would make me happier than sharing my revenue with you.

What about those referral fees? I am looking for introductions to CEOs who might have an interest in talking. And I look forward to paying referral fees for those introductions that lead to consulting work.

As for those fees, I will be happy to pay 20% of my first 12 months of consulting work for introductions that lead to that work. My billing rate is $250/hour. So if I bill $50,000 during the first twelve months, the referral fee would be $10,000 payable monthly throughout the first year.

Sample Letter to CEO from employee at any level

  • To: Mr. Tom Abernathy (real situation, fictitious name)
  • CEO, Group of Grocery Chains
  • Subject: Strategy to effectively and quickly cut Healthcare Costs

Dear Mr. Abernathy:

Congratulations on taking the helm as the U.S. head of our company, and on your bold reorganization efforts!

I’ve been working for one of our divisions in Maine for over fifteen years, and have discovered a strategy which would save significant money in health care costs. This strategy is working at one of our competitors, Whole Foods Market, and with a test group at Blue Cross-Blue Shield (44%- see link below). I suggest that we execute a similar strategy, only do it better.

With over 100,000 employees, I estimate that our company pays over $1,000,000 per day for health care.  If no action is taken, this number will almost certainly rise by 6-10% a year, depending on the growth of our workforce. The good news is that we can not only eliminate the increases in these costs, but significantly cut down that daily million dollar figure.

We have an opportunity to reduce our health care costs much like John Mackey at Whole Foods Market is doing.  At the same time, we would improve the lives of 100,000 employees and their families.  Within just the first 6 months of launching its program, Whole Foods employees reduced their weight by 7%, their systolic blood pressure by 15%, diastolic pressure by 14%, triglycerides by 11% and LDL cholesterol by 11%.  All this means lower costs for Whole Foods and much healthier, happier employees.

Briefly, the key to lowering the cost of health care is to promote health and the most powerful way to do that is with the right food.  The best, quickest way for you to gain an understanding of this process is to check out this blog:

Slashing the cost of health care in businesses

Then watch the enclosed Forks over Knives video (90 minutes), and read the enclosed book Healthy Eating, Healthy World.

The impact of our food choices goes far beyond our own health and “disease care” costs.  It continues with the extremely wasteful, incredibly harmful, and grossly unsustainable way we’re feeding ourselves in the western world.

After reviewing these materials, I suggest that you contact/agree to a visit from the author of Healthy Eating, Healthy World, J. Morris Hicks (Jim).  He can discuss some specifics of how to leverage our knowledge and cut costs in our company.

In the meantime, I would be happy to answer any questions you may have, or supply more background information. You can contact Mr. Jim Hicks directly at jmorrishicks@me.com or on his cell phone at 917-399-9700.

Sincerely, Joyce Davis

Consecutive daily blogs

Consecutive daily blogs

The Bottom Line. My #1 priority for 2013 and beyond is to engage corporate clients in promoting health and lowering the cost of health care. If you have questions about any of the above, please give me a call at your convenience to discuss. 917-399-9700.

J. Morris Hicks consulting credentials for this kind of work

Handy 4-piece take-charge-of-your-health kit—from Amazon.com

Want to find out how healthy your family is eating? Take our free 4Leaf Diagnostic Survey. It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to jmorrishicks@me.com

International. We’re now reaching people in over 100 countries. Follow us on Facebook and Twitter or get daily blog notices by “following” us in the top of the right-hand column. For occasional updates, join our periodic mailing list.

To order more of my favorite books—visit our online BookStore now

J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

For help in your own quest to take charge of your health, you might find some useful information at our 4Leaf page or some great recipes at Lisa’s 4Leaf Kitchen.

Got a question? Let me hear from you at jmorrishicks@me.com. Or give me a call on my cell at 917-399-9700.

SHARE and rate this post below.

Blogging daily at hpjmh.com…from the seaside village of Stonington, Connecticut – Be well and have a great day.

—J. Morris Hicks, board member, T. Colin Campbell Foundation

Subtitle for this new blog

Begin writing here.

The following five books and one DVD can be purchased on Amazon for a grand total of less than $60—and will enable you to understand the overwhelming challenges we face—along with the single most-powerful solution of all.

Six-Pack from Hicks—for health, hope & harmony on planet Earth

  1. Healthy Eating, Healthy WorldThe “big picture” about food (our book)
  2. A life changer for millions, including James Cameron. Forks Over Knives DVD 
  3. An essential scientific resource: The China Study by Dr. T. Colin Campbell; the primary book that influenced Bill Clinton to adopt a whole food, plant-based diet.
  4. What have we done to our planet? Full Planet, Empty Plates by Lester Brown
  5. A horrifying wake-up call for leaders. TEN BILLION by Dr. Stephen Emmott
  6. Food choices are the primary cause of our environmental problems, yet our world leaders, scientists & experts are Comfortably Unawareby Richard Oppenlander.

Why should we be eating mostly plants? The “big picture” in 4 minutes.

Want to find out how healthy your family is eating? Take our free 4Leaf Survey. It takes 2 or 3 minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to jmorrishicks@me.com

International. We’re now reaching people in over 100 countries. Follow us on Facebook and Twitter or get daily blog notices by “following” us in the top of the right-hand column. For occasional updates, join our periodic mailing list.

J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

To order more of my favorite books—visit our online BookStore now

For help in your own quest to take charge of your health, visit our 4Leaf page and also enjoy some great recipes from Lisa’s 4Leaf Kitchen.

Got a question? Let me hear from you at jmorrishicks@me.com. Or give me a call on my cell at 917-399-9700.

—J. Morris Hicks, board member since 2012; click banner for more info:

Nutrition Certificate

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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