Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

My first product review for PlantPure Foods–5 Star!

After lunching with Dr. Michael Klaper and Marlene Watson-Tara How did I do that? By watching their interview on YouTube while enjoying my “doctored-up” version of the Spaghetti and Veggie Balls frozen meal from PlantPure Foods. Their visit was airing … Continue reading

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J. Morris Hicks and Kerry Graff, MD, join the faculty of the world’s largest plant-based nutrition healthcare conference.

Appearing in Anaheim, California — September 2016 I am honored to announce that Dr. Kerry Graff (my co-author) and I will be telling our “4Leaf Story” at the 4th annual international plant-based nutrition healthcare conference in Anaheim later this year–September … Continue reading

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Six Steps for Getting the Most out of the FREE 4Leaf Survey

4Leaf Survey goes international (adding four languages)–and much more. 1. Introduction. The U.S. Centers for Disease Control and Prevention (CDC) estimates that poor diet is as harmful to health as is smoking. Yet, while smoking status is routinely assessed at every … Continue reading

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