Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Juicing? Pros and Cons — a reader asks

Posted on 10/22/2011 by J. Morris Hicks

A new reader posted this question earlier this week. What is your opinion on juicing”? A friend who has been following this regime for over six months looks and feels remarkably better. Cleveland Clinic reviews online (See link below), in … Continue reading →

Posted in Beverages (all), Healthy Eating 101 | 2 Comments

Tainted cantaloupes; the headlines never tell the story.

Posted on 10/21/2011 by J. Morris Hicks

Listeria outbreak tied to packing shed. FDA says dirty equipment contributed to cantaloupe illnesses. That was the headline in a USA Today article on 10-20-11 by Elizabeth Weise. So why do they never put the real NEWS in the headlines? After reading the … Continue reading →

Posted in Food Contamination | 1 Comment

Benign dietary guidelines followed by dismal performance

Posted on 10/20/2011 by J. Morris Hicks

USDA Dietary Guidelines 2010. How are we doing? The only thing worse than the guidelines themselves is the dismal score that Americans have achieved when measured against them. Even if everyone followed them exactly as written, we’d still have millions … Continue reading →

Posted in Activism & Leadership, Video Included | Tagged | 1 Comment