Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Holy Cross Crusaders—for healthy eating

Posted on 02/16/2012 by J. Morris Hicks

Crusaders of the Patriot League Yesterday, I had the opportunity to lecture at the College of Holy Cross, located in Worcester, MA. I loved it. There were about a dozen students in the class and most had read our book … Continue reading →

Posted in Activism & Leadership, Big Picture | 1 Comment

Pork tales continue; when does the madness end?

Posted on 02/15/2012 by J. Morris Hicks

Apparently not anytime soon I don’t know which is worse—the horrors inflicted on our environment, on our health or on the poor animals that suffer their entire lives so we can enjoy our Egg McMuffin. But today, I want to … Continue reading →

Posted in Suffering of Animals | 3 Comments

Dairy; “Beware the Sacred Cow,” by Nigel Richardson

Posted on 02/14/2012 by J. Morris Hicks

Meet my good friend Nigel Richardson—born British, now an American citizen living in Atlanta. Having met as colleagues in the same consulting firm, I have known Nigel for forty years. In 2004, we realized that we had both started down … Continue reading →

Posted in Dairy, cow's milk | 2 Comments