Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Physician Heal Thyself, Then Others

That’s the title of the first chapter in our new book. That first chapter was written by my co-author, Dr. Kerry Graff, a family physician who discovered after two decades of practicing medicine that “almost everything she had done as a physician for … Continue reading

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Our NEW BOOK is in STOCK and ready to ship.

Available NOW on Amazon in paperback and Kindle My co-author, Dr. Kerry Graff, and I are thrilled to report that our new book, “4Leaf Guide to Vibrant Health,” is in stock and ready to help people all over the world “just … Continue reading

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HELPING without proselytizing: 4 words you should use often

“TAKE–THE–4LEAF–SURVEY!” There are 37 concise chapters in our new book and one of them, Chapter 34, deals with the challenge of helping your friends, family and co-workers learn to benefit from healthy eating without alienating them. It is entitled: Proselytizing NOT Recommended. Here is … Continue reading

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