Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

What to feed dinner guests? And what about pets?

Posted on 08/12/2012 by J. Morris Hicks

So what do you do at your next dinner party when most of your guests are still eating the typical western diet? And what about pets? What can you feed them that doesn’t require you to support the meat industry? … Continue reading →

Posted in Social Challenges | Tagged , | 5 Comments

Mark Bittman getting much tougher on the dairy industry.

Posted on 08/11/2012 by J. Morris Hicks

And I say Bravo for Mark! During the past few weeks, Mark Bittman has written two articles about milk. The first was his reporting of a personal “test withdrawal” from milk. The second article not only reported on his success … Continue reading →

Posted in Dairy, cow's milk | Tagged | 5 Comments

Trying to take fat and sodium out of cheese…

Posted on 08/10/2012 by J. Morris Hicks

…Is like trying to take hydrogen and oxygen out of water. Ain’t gonna happen. Nevertheless, we’ve got thousands of scientists in the food industry working on it. While very smart and highly educated, these scientists are all part of the … Continue reading →

Posted in Big Picture, Dairy, cow's milk | Tagged , | 1 Comment