As Jobs would say, “Let’s get crazy enough to change the world.”

Seven billion people — not enough water, land or energy.

“People who are crazy enough to think that they can change the world — are the ones who do.” Steve Jobs 

After taking 200,000 years to reach one billion in 1804, humankind has multiplied seven-fold in just a little over 200 years — a mini-blink in the eye of history. And we’ve added over half that seven billion in just the last fifty-two years. In a NY Times Op-Ed (10-23-11; see link below), Columbia’s Joel Cohen, PhD, sums it up thusly:

The first billion people accumulated over a leisurely interval, from the origins of humans hundreds of thousands of years ago to the early 1800s. Adding the second took another 120 or so years. Then, in the last 50 years, humanity more than doubled, surging from three billion in 1959 to four billion in 1974, five billion in 1987 and six billion in 1998. This rate of population increase has no historical precedent.

Can the earth support seven billion now, and the three billion people who are expected to be added by the end of this century? Are the enormous increases in households, cities, material consumption and waste compatible with dignity, health, environmental quality and freedom from poverty?

Water, our most precious natural resource, is being wasted by the highly inefficient process of producing meat and dairy calories for human consumption.

The short answer to Dr. Cohen’s question is a resounding NO. We’ve got three very serious problems: Water, land and energy. Although he fails to recognize the obvious solution to our water problem, Dr. Cohen does an excellent job of describing our dilemma:

Water. Human demands on the earth have grown enormously, though the atmosphere, the oceans and the continents are no bigger now than they were when humans evolved. Already, more than a billion people live without an adequate, renewable supply of fresh water.

Over the coming half century, as incomes rise, people will try to buy agricultural products that require more water. Cities and industries will demand more than three times as much water in developing countries. Watershed managers will increasingly want to limit water diversion from rivers to maintain flood plains, permit fish to migrate, recycle organic matter and maintain water quality.

There's nowhere near enough arable land for many more people to adopt the highly inefficient Western diet.

Once again, like so many of the world’s brightest and best-educated people, Dr. Cohen doesn’t even consider the shift to a plant-based diet as an option. It’s not even mentioned, even though it requires far less than 10% (per calorie) as much water  — compared to the meat and dairy diet that we have learned to crave. We have also managed to convince ourselves that we need to eat all that animal protein.

Arable Land and World Hunger. (from the article) Some 850 million to 925 million people experience food insecurity or chronic undernourishment. In much of Africa and South Asia, more than half the children are stunted (of low height for their age) as a result of chronic hunger. While the world produced 2.3 billion metric tons of cereal grains in 2009-10 — enough calories to sustain 9 to 11 billion people — only 46 percent of the grain went into human mouths. Domestic animals got 34 percent of the crop, and 19 percent went to industrial uses like biofuels, starches and plastics.

Once again, he has an excellent grasp on the issues; particularly as he summed them up in the last sentence above. But he fails to mention that our arable land issue is particularly exacerbated by a deadly combination of three factors:

With a PhD in mathematics from Harvard, Dr. Cohen is now a mathematical biologist and is more than likely one of the world's brightest people.

  • We’re losing an area of arable land about the size of South Carolina every year.
  • More people are choosing the typical Western diet around the world every year.
  • The world population is growing at roughly 200,000 people per day — a city about the size of Grand Rapids, MI.

Dr. Cohen provided the following info about the third point above and, in the second & third paragraphs, he does a magnificent job of summarizing what we need to do; he just fails to tell us how.

The United Nations Population Division anticipates 8 billion people by 2025, 9 billion by 2043 and 10 billion by 2083. India will have more people than China shortly after 2020, and sub-Saharan Africa will have more people than India before 2040.”

We must increase the probability that every child born will be wanted and well cared for and have decent prospects for a good life. We must conserve more, and more wisely use, the energy, water, land, materials and biological diversity with which we are blessed.

Henceforth we need to measure our growth in prosperity: not by the sheer number of people who inhabit the earth, and not by flawed measurements like G.D.P., but by how well we satisfy basic human needs; by how well we foster dignity, creativity, community and cooperation; by how well we care for our biological and physical environment, our only home.

The Big Picture. While I agree with everything Dr. Cohen says, I feel that he has come up far short in two primary areas:

  1. He failed to mention how the impending energy crisis will affect all of the above.
  2. He failed to mention the obvious, most-viable method for minimizing the global horror stories that may be driven by the dilemma he describes so well.

Earlier post on energy crisis: Peak Oil — Food Supply — Global Economy. All connected?

Even "Google" thinks that "protein" means meat, dairy and eggs. Try for yourself.

He is not the first to fail to mention these two critical points — and he won’t be the last. That’s because some 95% of ALL people in the Western world truly believe that we actually “need” to eat animal protein in order to be healthy.

That 95% also includes most of our medical doctors, dietitians, nutritional scientists and Nobel Prize winners. This widespread misconception is the result of many decades of brainwashing by the meat and dairy people — so much so that we now think of the word protein as a generic term for meat. Guess what you get if you search Google for “images” of protein? As for the “meat and dairy” industry folks, I have no doubt that most of them also truly believe that we “need” to eat animal protein.

Sadly, this misconception is the single biggest impediment to the more rapid adoption of the health promoting, earth-saving, whole foods, plant-based diet.

The truth is that what we are eating today is completely unsustainable for many reasons, and the return to the natural plant-based diet for our species is inevitable. The only question is “How quickly will we get it done?” Will we do it quickly enough to prevent the widespread famine, riots, chaos, wars and billions of unnecessary deaths that will occur if we wait too long?

J. Morris Hicks, author and activist. Working daily to promote health, hope and harmony on planet Earth.

Crazy enough to change the world? So why do I keep harping on this same simple truth about the world’s misconception about protein? Maybe I am crazy to think that if we can just convince the world’s brightest of this simple truth about protein that we can save billions of lives and perhaps even life on this planet as we know it.

As I stated at the beginning of our book, I am convinced there has never been anything more important in the history of the world. While watching Walter Isaacson (on 60-Minutes) talk about his new Steve Jobs biography, I picked up my new favorite quote — from an old Apple Computer commercial written at least in part by Steve himself. After showing images of the likes of Martin Luther King, Ted Turner, Alfred Hitchcock and others, the voice takes over…

“Some may call them the crazy ones — we see genius. Because the people who are crazy enough to think that they can change the world — are the ones who do.”

Once the world’s brightest and most powerful leaders understand that not only do we not “need” animal protein, but that it is in fact killing us and destroying our planet, it won’t take them long to figure out what to do next.  Understanding the truth about protein coupled with knowledge of the following three factoids will serve to rapidly accelerate the widespread adoption of a plant-based diet throughout the Western world: On a per calorie basis (compared to plant-based), our rich Western diet requires:

Gotta love this cartoon. Maybe it will help the world's brightest people figure it all out -- before it's too late.

  1. Twenty times more land
  2. Twenty times more water
  3. Twenty times more energy

With those facts in mind, the cumulative implications of walking (or running) away from a meat-based diet are staggering. And when they’re burning trees in the Amazon — to feed pigs in China, you know something is terribly wrong.

If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now.

—J. Morris Hicks…blogging daily at HealthyEatingHealthyWorld.com

Joel Cohen’s Seven Billion Op-Ed in the 10-23-11 NYTimes.comJoel E. Cohen, a mathematical biologist and the head of the Laboratory of Populations at Rockefeller University and Columbia University, is the author of “How Many People Can the Earth Support?

SHARE and rate this post below…One more thing, occasionally an unauthorized ad may appear beneath a blog post. It is controlled by WordPress (a totally free hosting service). I do not approve or personally benefit whatsoever from any ad that might ever appear on this site. I apologize and urge you to please disregard.

Posted in Activism & Leadership, Big Picture, Celebrities, Video Included | 1 Comment

Steve Jobs — 2005 Stanford Speech — Video and Print

“You’ve got to find what you love.”

This is the famous Stanford commencement address by Steve Jobs, delivered on June 12, 2005. (Complete printed version below the video)

Order “Steve Jobs” biography by Walter Isaacson on Amazon

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

You've got to find what you love.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents’ garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

J. Morris Hicks, author and activist. Working daily to promote health, hope and harmony on planet Earth.

You might want to bookmark this page so you can share it with friends and family in the future. Now that Steve is no longer with us, there is a new CEO at Apple; a fellow graduate of Auburn University, Mr. Tim Cook. On 10-23-11, I posted a blog about Tim that you might enjoy: Apple CEO Tim Cook — Intuition, Preparation and Execution

If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now.

—J. Morris Hicks…blogging daily at HealthyEatingHealthyWorld.com

SHARE and rate this post below…One more thing, occasionally an unauthorized ad may appear beneath a blog post. It is controlled by WordPress (a totally free hosting service). I do not approve or personally benefit whatsoever from any ad that might ever appear on this site. I apologize and urge you to please disregard.

Posted in Celebrities | 1 Comment

Apple CEO Tim Cook — Intuition, Preparation and Execution

 A living personification of the Auburn Creed

This blog post is all about pride. It begins with a speech by the most famous (non athlete), and perhaps the most successful alumnus of Auburn University since it was founded as the East Alabama Male College in 1856. And it ends with a stirring video of  Auburn’s marching band followed by the powerful Auburn Creed that was written in 1945, the year that I was born.

As for the pride. I am proud of Tim Cook, I am proud of Auburn University and I am proud to be an Auburn graduate. I am also thankful that I followed my “intuition” as Tim suggests in his speech and now find myself fully prepared for the most important career of my life. And it all began at Auburn University.

I graduated from Auburn in 1968 with a degree in Industrial Engineering after earning my way through school, working alternate quarters as a co-op student in industry — with the Southern Railway System in Washington, DC, and Atlanta. I later earned an MBA at the University of Hawaii while serving as an officer in the United States Coast Guard.

Tim followed me exactly fourteen years later; also studying Industrial Engineering, also working as a co-op student and later also earning an MBA at another university. Also like me, his career took a very different path than the one that he had envisioned back when he was an MBA student at Duke. And we can thank his trust in his own intuition for that.

As for the speech, it is a commencement address to the 2010 graduating class of Auburn University. As I listened to that 18-minutes speech for the first time this week, I felt a great deal of pride as I learned about this great man — and how he had prepared himself for the distinguished career that lay before him. While watching, even though I have never met him in person, I began feeling that I know this man, and that it made me proud to hear his wisdom, integrity and humility taking its rightful place on the global stage.

Ladies and Gentlemen — my fellow Auburn graduate — Mr. Tim Cook

Here’s what that great speech means to me — borrowing a few quotes from Tim:

As the Auburn Creed implies, success in life is not dependent on luck, but rather on work, hard work. Yet for the most important decisions in your life, trust your intuition to find what you love, then work with everything you have to prove it right. Intuition, relentless preparation and execution, that’s what Mr. Tim Cook is all about.

For a little more insight into this great man, here is the email that he sent to his team at Apple, upon assuming the CEO position when Steve retired in August.  (un-confirmed)

“Team: I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future. Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees.

We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman. I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is. Tim

With an apple gracing the cover of our book, maybe it will attract his attention.

As a fellow Industrial Engineering graduate, I know that Tim Cook knows a great deal about improving processes. I also know that he’s a “big picture guy” and I look forward to possibly working with him someday on my favorite “big picture” — the global feeding model of the human race. As for improving processes, I am confident that there has never been a greater process improvement opportunity in the history of the world.

Reputed to be a health fitness enthusiast and a believer in the Auburn Creed, I expect that Tim Cook will be sensitive to our mission of promoting health, hope and harmony on planet Earth — and he may even wish to take a key leadership role in our “great food revolution of the twenty-first century.” Now wouldn’t that be insanely great?

For another great speech by Tim’s former boss, Steve Jobs, click here for the video and the text version. Steve Jobs — 2005 Stanford Speech — Video and Print

Now how about a little Auburn music — from the SEC Championship game — December 2010 from the Georgia Dome in Atlanta — the Auburn University Marching Band.

When I first saw this video on YouTube, I noticed the first comment beneath it — and I had just been thinking the exact same thing.

“If this doesn’t give you chills, you need to find yourself  another team. War Eagle!

THE AUBURN CREED

I believe that this is a practical world and that I can count only on what I earn. Therefore, I believe in work, hard work.

I believe in education, which gives me the knowledge to work wisely and trains my mind and my hands to work skillfully.

I believe in honesty and truthfulness, without which I cannot win the respect and confidence of my fellow men.

I believe in a sound mind, in a sound body and a spirit that is not afraid, and in clean sports that develop these qualities.

I believe in obedience to law because it protects the rights of all.

I believe in the human touch, which cultivates sympathy with my fellow men and mutual helpfulness and brings happiness for all.

I believe in my Country, because it is a land of freedom and because it is my own home, and that I can best serve that country by “doing justly, loving mercy, and walking humbly with my God.”

And because Auburn men and women believe in these things, I believe in Auburn and love it.

-George Petrie (1945)

Both Auburn grads, J. Stanfield Hicks and J. Morris Hicks , working daily to promote health, hope and harmony on planet Earth.

As for some of the “most famous” Auburn graduates mentioned earlier, Bo Jackson and Charles Barkley might give Tim a run for his money on that count — at least for now.

One more thing, thanks to my good friend, Tim Dunne, for inspiring this blog. If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now.

—J. Morris Hicks…blogging daily at HealthyEatingHealthyWorld.com

SHARE and rate this post below…One more thing, occasionally an unauthorized ad may appear beneath a blog post. It is controlled by WordPress (a totally free hosting service). I do not approve or personally benefit whatsoever from any ad that might ever appear on this site. I apologize and urge you to please disregard.

Posted in Activism & Leadership, Celebrities | 1 Comment