The Future of Medicine Starts Here—Canandaigua, NY

Where true “health-care” is replacing “sick-care” in the field of medicine

Future of MedicineContrary to popular opinion, the future of medicine does not lie in the next generation of wonder drugs or gene therapy. It lies in something far more powerful, far less expensive and incredibly simple. Universally accessible to ALL humans—rich or poor—the future of medicine begins with helping ALL patients learn to enjoy the food that nature had in mind for our species.

And that process is flourishing on the banks of beautiful Canandaigua Lake in the Finger Lakes region of New York State. After a decade in traditional medicine, where she saw twenty-five patients a day and primarily wrote prescriptions for a sick and desperate public, Dr. Kerry Graff decided to launch Lake Country Family Medicine—where she’s creating her own blueprint for promoting health instead of managing disease.

Not a Cialis commercial, this is Canandaigua Lake, where the "future of medicine" has begun.

Not a Cialis commercial, this is Canandaigua Lake, where the “future of medicine” has begun.

And she has chosen our own 4Leaf for Life concept as a way to help her patients move quickly in the direction of a whole food, plant-based diet—a diet that can easily reverse heart disease, diabetes, obesity and so much more. And it’s working. In her own words, so far “it’s been a HUGE FREAKEN SUCCESS.”

Yesterday, I met Kerry for the first time. After enjoying a healthy 4Leaf lunch at the beautiful New York Wine and Culinary Center, we proceeded to the local Unitarian Church, where a host of her enthusiastic patients were assembling to eat healthy food and learn more about the 4Leaf for Life approach to taking charge of their health.

Later that evening, I delivered the first of two presentations and both are provided here for your convenience. (Please allow a little time for downloading as they are both fairly large files.)

Oct 3:  What Humans Should Be Eating—The Story of 4Leaf for Life

4L Circle R For Life jpegFollowing the above presentation, numerous people came up to tell me how Dr. Kerry had changed their lives with the 4Leaf for Life approach; empowering them to replace meat, dairy, egg, fish and processed foods calories with the healthiest of foods—whole plants. Refreshingly, each exuded confidence and enthusiasm for this powerful way of eating— and the gratitude they all feel for Dr. Kerry for sharing it with them.

Making a living. So how can a doctor make a living if all her patients take charge of their own health and don’t need her services anymore? I asked Kerry that question last night. She doesn’t know the answer yet, but she does know that she’s committed to making it work. As she says, “It’s hard to put a dollar amount on the joy a physician feels when she’s providing such a tremendous service for so many loyal and appreciative patients.”

The cost of global depletion is a tough lesson to learn.

The cost of global depletion is a tough lesson to learn.

The Environmental Bonus. There’s much more to this story and Dr. Kerry is also sharing it with her patients. That story is simply this:  What humans choose to eat is the most important issue in the history of humanity.

That’s because our food choices determine how the entire planet is used and will ultimately determine the longterm viability of our civilization and our very species.

And that’s the story I will tell her audience tonight at that same Unitarian church. Once again, I am sharing my entire presentation with you here.

Oct 4:  Food. Health. Planet. Our Future as a Species.

"The milk from Cornell cows are used in the processing plant to supply all of the products that are served in the dining halls. The Cornell Dairy Bar is just one example of Cornell’s growing sustainability." From a Cornell online food blog.

“The milk from Cornell cows are used in the processing plant to supply all of the products that are served in the dining halls. The Cornell Dairy Bar is just one example of Cornell’s growing sustainability.” From a Cornell online food blog.

Cornell University and the Dairy Industry. More on this topic later, but I just wanted to mention it today. That’s because of the irony of two concurrent events taking place in the great state of New York.

Dr. Kerry Graff is “living” the future of medicine while right down the road in Ithaca, Cornell University is helping the dairy industry promote one of the most powerful carcinogens ever discovered—casein, the protein in good old cow’s milk. (Per T. Colin Campbell)

On my way to Canandaigua this week, I had the privilege of visiting with the team at our Campbell Center for Nutrition Studies in Ithaca. And just before dinner, Colin insisted on driving me by the new “Cornell Monument to the Dairy Industry”—shown here.

The fact that NONE of our nation’s premier schools of nutrition are endorsing a human dietary regimen that truly promotes health is a travesty. On the contrary, like Cornell, they’re all heavily supported by the meat and dairy industries and are doing their best to keep that money rolling in. This is a horrible situation that must not be allowed to continue for much longer. The public deserves to hear the TRUTH about food.

Stay tuned! Colin and I are working on a plan. Have a nice weekend. —- J. Morris Hicks

At the Unitarian Church in Canandaigua, an enthusiastic Friday night crowd packed the house by the time my presentation began.

At the Unitarian Church in Canandaigua, an enthusiastic Friday night crowd packed the house by the time my presentation began.

One more thing. Just learned this on my final day in Canandaigua. Dr. Graff now has 800 patients in her one-doctor practice and is only accepting new patients who have a sincere interest in taking charge of their own health. If you’re not interested in 4Leaf for Life, she’s not interested in having you as a patient—as she has waved goodbye to the sick-care business. Her office phone is (585) 394-1875. If you tell her J. Morris Hicks sent you, it may increase your chances of being accepted into her “health-care” practice.

The following five books and one DVD can be purchased on Amazon for a grand total of less than $60—and will enable you to understand the overwhelming challenges we face—along with the single most-powerful solution of all.

Six-Pack from Hicks—for health, hope & harmony on planet Earth

  1. Healthy Eating, Healthy WorldThe “big picture” about food (our book)
  2. A life changer for millions, including James Cameron. Forks Over Knives DVD 
  3. An essential scientific resource: The China Study by Dr. T. Colin Campbell; the primary book that influenced Bill Clinton to adopt a whole food, plant-based diet.
  4. What have we done to our planet? Full Planet, Empty Plates by Lester Brown
  5. A horrifying wake-up call for leaders. TEN BILLION by Dr. Stephen Emmott
  6. Food choices are the primary cause of our environmental problems, yet our world leaders, scientists & experts are Comfortably Unawareby Richard Oppenlander.

Why should we be eating mostly plants? The “big picture” in 4 minutes.

Want to find out how healthy your family is eating? Take our free 4Leaf Survey. It takes 2 or 3 minutes and you can score it yourself. eCornell is now using our survey in their plant-based nutrition course. Check it out on your smartphone at Send feedback to

International. We’re now reaching people in over 100 countries. Follow us on Facebook and Twitter or get daily blog notices by “following” us in the top of the right-hand column. For occasional updates, join our periodic mailing list.

J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

To order more of my favorite books—visit our online BookStore now For help in your own quest to take charge of your health, visit our 4Leaf page and also enjoy some great recipes from Lisa’s 4Leaf Kitchen.

Got a question? Let me hear from you at Or give me a call on my cell at 917-399-9700.

—J. Morris Hicks, board member since 2012; click banner for more info:

Nutrition Certificate

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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8 Responses to The Future of Medicine Starts Here—Canandaigua, NY

  1. I’ll link this post on my Facebook site!
    – – – – – – – – – – – – – –
    Jim – I don’t find that I received your emails for the last three blogs – so I signed up again tonight. Did something cause a problem?

  2. Carol Hicks says:

    This is all really great, Jim! Dr Graff is certainly an inspirational pioneer forging into the arena of what is possible and needed in transforming ‘medicine’ into health seeking at this eleventh hour of our woebegone species. Cheers! Wax on. I really love your presentation too. Well done. I want to share it everywhere.

  3. Mitch says:

    Way to go Jim! I know we can make this happen, even if it means knocking over one stone at a time. But hey, eventually those stones will knock each other over and we’ll have a domino effect. Can’t wait until the day we see it happen worldwide where at least 25% of the population embraces the WFPB way of life.

    • J. Morris Hicks says:

      Hi Mitch, I always appreciate your comments. Just told a friend about how you were the guy who first encouraged me to reach out to James Cameron. Now he and Suzy are launching a global awareness campaign. It’s funny how things work out, isn’t it? Best, Jim

      • Mitch says:

        Thanks Jim.
        I am encouraged as to how this campaign is starting to pick up steam. There is nothing that is going to hold us back now!

  4. Bernadine T. Shea says:

    Jim, you are a total inspiration…… I admire your efforts……. Regards, Bernadine

  5. Joanne Irwin says:

    Powerful, Jim. Great work. You’ve come a long way since we met two years ago. Through the ups and downs, you trusted, kept plowing and sowing, and now your voice is being heard worldwide! Bravo!

    • J. Morris Hicks says:

      Thank you Joanne. I was just telling Dr. Kerry Graff about you yesterday. Like so many fine doctors we know, Kerry is doing some ground-breaking work here in the Finger Lakes region.

      Also wanted to thank you for your promotion of our Dominican Health Summit next month. I had a chance to visit with one of the organizers on Thursday—Dr. LeAnne Campbell, Colin’s daughter. Hope to see you soon. Be well, Jim

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