The most courageous documentary EVER!

COWSPIRACY—and they need your support—NOW!

Earlier this year, I learned about this new feature-length documentary from my friend and colleague, Dr. Richard Oppenlander, who helped produce this extremely important film and appears in it. Today, I am officially going public in my endorsement of this project, providing the latest 5-minute trailer and soliciting your support.


We’re talking about the sustainability of our ecosystem, our civilization and, ultimately, the human species. Yet, none of the “establishment” is talking about the most powerful driver of most of Earth’s environmental problems—our toxic western diet consisting of some combination of meat, dairy, eggs and fish at almost every meal.

I have been writing, speaking and blogging about this subject for years and have most recently begun the most important executive search project in the history of humanity—the search for wealthy, powerful and highly influential leaders who’ve got the courage to take this civilization-saving message to the most affluent two billion humans. They’re the ones doing most of the damage AND are influencing the other five billion people to adopt our incredibly harmful and grossly unsustainable diet—just as soon as they can afford it.

This important film can help change all of that! 

After studying the human feeding model of the world since 2002, I recently summarized my conclusions in one concise statement. It all boils down to our survival as a species. What could be more important to any human than that?

An urgent shift in the direction of a whole food, plant-based diet will do more to ensure the longterm survival of the human species than ALL other possible initiatives combined. J. Morris Hicks

Meet the COWSPIRACY producers—Kip Andersen and Keegan Kuhn


Please go to their CrowdFunding site now and make your contribution. I just made mine. They’ve already met their modest, initial goal but will need millions more to reach the billions of people that need to see this film. Heck, they’ll need tens of millions just for their legal fees and body guards once BIG AG starts feeling the heat from this BOLD, truthful campaign to save our ecosystem.

One more thing. Send this blogpost to everyone you know. I love these guys!

The following five books and one DVD can be purchased on Amazon for a grand total of less than $60—and will enable you to understand the overwhelming challenges we face—along with the single most-powerful solution of all.

Six-Pack from Hicks—for health, hope & harmony on planet Earth

  1. Healthy Eating, Healthy WorldThe “big picture” about food (our book)
  2. A life changer for millions, including James Cameron. Forks Over Knives DVD 
  3. An essential scientific resource: The China Study by Dr. T. Colin Campbell; the primary book that influenced Bill Clinton to adopt a whole food, plant-based diet.
  4. What have we done to our planet? Full Planet, Empty Plates by Lester Brown
  5. A horrifying wake-up call for leaders. TEN BILLION by Dr. Stephen Emmott
  6. Food choices are the primary cause of our environmental problems, yet our world leaders, scientists & experts are Comfortably Unawareby Richard Oppenlander.

Why should we be eating mostly plants? The “big picture” in 4 minutes.

Want to find out how healthy your family is eating? Take our free 4Leaf Survey. It takes 2 or 3 minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to

International. We’re now reaching people in over 100 countries. Follow us on Facebook and Twitter or get daily blog notices by “following” us in the top of the right-hand column. For occasional updates, join our periodic mailing list.

J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

To order more of my favorite books—visit our online BookStore now For help in your own quest to take charge of your health, visit our 4Leaf page and also enjoy some great recipes from Lisa’s 4Leaf Kitchen. Got a question? Let me hear from you at Or give me a call on my cell at 917-399-9700.

—J. Morris Hicks, board member since 2012; click banner for more info:

Nutrition Certificate

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
This entry was posted in Activism & Leadership, Sustainability, Video Included and tagged . Bookmark the permalink.

3 Responses to The most courageous documentary EVER!

  1. Joanne Irwin says:

    Just watched the trailer, supported the campaign and spread the word to friends, family, and will continue to do so. This is so vitally important. I look at my grandchildren, think of their potential children, and quake at what they’ll be living with, if we continue on this destructive path. It is time for all of us to make a difference. Throughout history it’s been the little people, the courageous who feel the fear and do it anyway, that have been the impetus for great paradigm shifts. Thanks, Jim, once again for helping that shift to happen.

  2. CJ says:

    Jim, now that I’ve seen your resounding endorsement, I’m really looking forward to it! Hope everyone can support them.

  3. nigelrichardson says:

    Bold and timely it will raise hell, which would be preferable to the hell on earth interested parties are preparing for us.

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