That’s the title of my latest article on The Food Channel
As we all know, January and February is when our multi-billion dollar weight loss and fitness industry kicks into gear. And that market gets bigger every year; no pun intended. As Americans flock to the gyms by the millions and begin worthless weight-loss diets by the tens of millions—they just keep getting fatter and fatter every year.
A few weeks ago, when my streak of 737 consecutive daily blogs ended, I stated that my “priorities had shifted.” But not my mission. It remains promoting health, hope and harmony on planet Earth. Although my 737 blogs reached a lot of people in over 150 countries, they were not reaching nearly enough to really make much of a difference.
After over two years of blogging; at the end of the streak, there were less than one thousand people following my daily blogs on a regular basis and that number of faithful “followers” had leveled off over a year ago. This tells me that there simply aren’t very many people out there who are interested in learning the “big picture” about what we’re eating—and its deadly consequences in so many different ways.
Regrets? Am I sorry that I invested so much time, thought and energy in those 737 blogs? Absolutely not! In fact, of all the thousands of people out there who may have benefitted from my work, no one has benefitted more than myself. Somewhere during that 737-day stretch, I found my voice—preparing me for public speaking, consulting and promoting the world-changing 4Leaf brand.
As for those new “priorities,” they have to do with making that brand a household word and a vehicle for a more subtle education of the masses. It has to do with food, but that’s all I can tell you right now. As for reaching those masses, you may find that my “voice” is a little different on The Food Channel, which is aimed at the masses. Here are links to my latest two articles; maybe you can share them with some of your mainstream friends and family.
Hope to see all of you New Yorkers at my upcoming speech this Sunday, March 3. My speech at the New York Vegetarian Food Festival. Want to see the my entire 50-slide PowerPoint presentation, then click here.
One more thing. There was a chilling article in the New York Times magazine last week; all about how the big food companies “engineer” their products so that we all become food addicts. And, of course, they care not in the least about our health—except for the universal “window dressing” that they all do to make us think that they do care about our health. Not. For your convenience, here is a link to that article—describing in detail what we’re up against as we take 4Leaf to the next level:
The Extraordinary Science of Addictive Junk Food – NYTimes.com You may want to take a half hour to read this article. As for the 4Leaf team, rather than blog about it—we have chosen to do something about it. Stay tuned.
Handy 4-piece take-charge-of-your-health kit—from Amazon.com
- The movie that’s changing the lives of millions: Forks Over Knives DVD
- Healthy Eating, Healthy World, The “big picture” about food (our book)
- An essential scientific resource: The China Study by Dr. T. Colin Campbell
- Dr. McDougall’s new book, The Starch Solution, with lots of great recipes.
Want to find out how healthy your family is eating? Take our free 4Leaf Survey. It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to email@example.com
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—J. Morris Hicks, board member, T. Colin Campbell Foundation