Losing weight or getting healthy in 2013?

That’s the title of my latest article on The Food Channel

The image I chose to use for my current "weight-loss" article on The Food Channel

The image I chose to use for my current “weight-loss” article on The Food Channel

As we all know, January and February is when our multi-billion dollar weight loss and fitness industry kicks into gear. And that market gets bigger every year; no pun intended. As Americans flock to the gyms by the millions and begin worthless weight-loss diets by the tens of millions—they just keep getting fatter and fatter every year.

A few weeks ago, when my streak of 737 consecutive daily blogs ended, I stated that my “priorities had shifted.” But not my mission. It remains promoting health, hope and harmony on planet Earth. Although my 737 blogs reached a lot of people in over 150 countries, they were not reaching nearly enough to really make much of a difference.

After over two years of blogging; at the end of the streak, there were less than one thousand people following my daily blogs on a regular basis and that number of faithful “followers” had leveled off over a year ago. This tells me that there simply aren’t very many people out there who are interested in learning the “big picture” about what we’re eating—and its deadly consequences in so many different ways.

4-LEAF_FORLIFERegrets? Am I sorry that I invested so much time, thought and energy in those 737 blogs? Absolutely not! In fact, of all the thousands of people out there who may have benefitted from my work, no one has benefitted more than myself. Somewhere during that 737-day stretch, I found my voice—preparing me for public speaking, consulting and promoting the world-changing 4Leaf brand.

As for those new “priorities,” they have to do with making that brand a household word and a vehicle for a more subtle education of the masses. It has to do with food, but that’s all I can tell you right now. As for reaching those masses, you may find that my “voice” is a little different on The Food Channel, which is aimed at the masses. Here are links to my latest two articles; maybe you can share them with some of your mainstream friends and family.

Hope to see all of you New Yorkers at my upcoming speech this Sunday, March 3. My speech at the New York Vegetarian Food Festival. Want to see the my entire 50-slide PowerPoint presentation, then click here.

One more thing. There was a chilling article in the New York Times magazine last week; all about how the big food companies “engineer” their products so that we all become food addicts. And, of course, they care not in the least about our health—except for the universal “window dressing” that they all do to make us think that they do care about our health. Not. For your convenience, here is a link to that article—describing in detail what we’re up against as we take 4Leaf to the next level:

The Extraordinary Science of Addictive Junk Food – NYTimes.com You may want to take a half hour to read this article. As for the 4Leaf team, rather than blog about it—we have chosen to do something about it. Stay tuned.

Handy 4-piece take-charge-of-your-health kit—from Amazon.com

Want to find out how healthy your family is eating? Take our free 4Leaf Survey. It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to jmorrishicks@me.com

International. We’re now reaching people in over 100 countries. Follow us on Facebook and Twitter or get daily blog notices by “following” us in the top of the right-hand column. For occasional updates, join our periodic mailing list.

To order more of my favorite books—visit our online BookStore now

J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

For help in your own quest to take charge of your health, you might find some useful information at our 4Leaf page or some great recipes at Lisa’s 4Leaf Kitchen.

Got a question? Let me hear from you at jmorrishicks@me.com. Or give me a call on my cell at 917-399-9700.

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—J. Morris Hicks, board member, T. Colin Campbell Foundation

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
This entry was posted in 4Leaf for Life, Weight-Loss and tagged , . Bookmark the permalink.

6 Responses to Losing weight or getting healthy in 2013?

  1. Denise Welsh says:


    I consider myself lucky to have found your blog through a friend Dr, Hurley. I have followed you for the two years now.

    You were the first introduction to my long uring to living healthy, from there I have come a long way. My life has truly changed and I try to spread the knowledge in my own cirlces.

    Again–Simply: THANK YOU!

  2. ingat@me.com says:

    Hi! I have followed your blogs pretty faithfully and always got something out of them. You have certainly reached many and if they are not changing their way of life, you gave them incentive and courage. I am 77 yrs old and eat according to your plan. I am lucky to live in So. Calif. where we have great farmers’ markets and several Trader Joes. My day starts 4 times/week biking 15-20 miles along the coast, the other mornings I take my granddaughter to school and then walk. Thank you for all information you have given, Sincerely Inga Tatikian

  3. Good luck in New York with your speech.

  4. Mr. Hicks you are defininately doing a worthwhile service for humanity. All you can do is to “”lead the horse to the water” and set a good example and hopefully others will educate themselves and change their harmful ways in diet.

  5. John Jennings says:

    Good Morning Jim
    First, let me thank you for your persistence in helping people understand “The Big Picture.” It certainly has affected me in a positive way. Since beginning reading your daily blog early in its development, I have graduated from Cornell’s Plant Based Nutrition course, at your encouragement, and have begun teaching Plant Based Nutrition courses at my home on the weekends. The foundation of my teaching is “Four Leaf”, and I use your survey, much of the information from your book, as well as The China Study and the PBN course work. The weekends are becoming quite successful and several of my graduates are now contemplating taking the course work from Cornell. Your book is the one I recommend of the many I encourage my class attendees to read because it is the one that focuses on the big picture.
    Though your daily readers may be falling off, I would encourage you to determine how many others like me are now spreading the word in various ways to others. I would suggest that the numbers are probably exponential.
    Jim, keep up the good work as we all know you will. I personally am grateful for your efforts.
    John Jennings, MBA, OTR/L, CPBN
    Edmond, OK

    • J. Morris Hicks says:

      Hi John,

      Thank you so much for your comment this morning. I have shared it with the Board at the Foundation and also posted it on my “Comments” main page. It really feels great to know that people like yourself are catching the pass and moving the ball forward. Let me know when you’d like to have me speak at a venue down there in Oklahoma.

      Be well, Jim

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