Are we finally beginning to win the war on dairy?

America’s Milk Business Is In a ‘Crisis’

Whoopi mustacheLeading off with a milk mustache video by Whoopi Goldberg, that was the title of an online Wall Street Journal article on 12-11-12 (see link below). No matter how much Dairy Management, Inc. spends on celebrity ads aimed at selling poison to our children, Americans are finally beginning to Just Say No to this deadly product.

In the past ten years, since I began studying all about the optimal diet for humans, all of the experts seem to agree that for maximum health benefit, dairy is the most important group of products to remove from your diet. And the collective advice from all of those experts is finally being heeded. And the milk industry is paying attention. Serious attention.

Per-capita U.S. milk consumption, which peaked around World War II, has fallen almost 30% since 1975, even as sales of yogurt, cheese and other dairy products have risen, according to U.S. Department of Agriculture statistics.

Americans drank an average of 20.2 gallons of milk last year, a decline of 3.3% from the previous year and the biggest year-over-year slide since at least 1975, according to the USDA.

Notice in the graph below the sharp decline of milk per capita since 1975 and the fact that both low fat and whole milk were down sharply in 2012.

Milk graphSo the milk people are scrambling to come up with creative ways to sell more milk—fighting the rising tide of better-educated consumers who know that milk and all of its derivative products is simply not fit for human consumption. Want to find out why, check out the “truth about dairy” links at the end of this blog. Meanwhile the scrambling for recovering that lost milk volume continues:

Kroger CEO David Dillon said in a recent interview that consumers may no longer consider milk as healthful as they once did. So Kroger, which runs its own dairies, plans to start selling a milk brand called CARBMaster next month that contains 20% more protein and lower sugar content than conventional milk.

Sorry, Mr. Dillon, but your new CARBMaster gimmick is not going to work. As you say, consumers are beginning to understand that cow’s milk is not a healthy product for humans—and never will be, no matter what other gimmicks you may try. I suggest you convert your dairies to berry farms like they did in Finland.

Cows milk & other dairy products promote disease. So let's have less farms.

Cows milk & other dairy products promote disease. So let’s have less farms.

The Bottom Line. This Wall Street Journal article is really good for the T. Colin Campbell Foundation and for all of the pioneering doctors featured in our book. It’s publicizing a crack in the armor that will only get bigger as people become better educated. And maybe they will start wondering why we’re the only species in the history of the world that drinks the milk of another species—and the only species that drinks ANY milk after weaning.

Still not sure about milk? Watch Dr. Veith’s video in the second link, then read some of the following eight earlier blogs—with links provided here for your convenience. Finally, Just Say No to Milk and it’s many derivative products for you and your family.

Consecutive daily blogs

Consecutive daily blogs

  1. Source article. America’s Milk Business Is In a ‘Crisis’ –
  2. Dr. Walter J. Veith video. Udderly Amazing
  3. Earlier blog. No cow’s milk for humans at any age…even Dr. Spock agrees
  4. Earlier blog. Mark Bittman getting much tougher on the dairy industry.
  5. Earlier blog. Got Milk? You Don’t Need It –
  6. Earlier blog. Dairy; “Beware the Sacred Cow,” by Nigel Richardson
  7. Earlier blog. Milk mustache, cancer, osteoporosis and beyond…
  8. Earlier blog. Yogurt; not a health food…5th in a series of 6
  9. Earlier blog. Without dairy, where do we get our calcium?
  10. Earlier blog. Cancer, cell phones, cow’s milk, and Cornell

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Blogging daily at…from the seaside village of Stonington, Connecticut – Be well and have a great day.

—J. Morris Hicks, board member, T. Colin Campbell Foundation

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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10 Responses to Are we finally beginning to win the war on dairy?

  1. Leo S. says:

    In the following video which can be accessed from your video list, and is also No. 2 in your blog today, people can see that only about 15% of people are able to tolerate lactose. People of color are especially lactose intolerant, yet many still consume dairy and take medication to try to cure their allergies rather than give up the cause–cows’ milk and other dairy products. Start at about the 25:00 minute mark and watch about 3 or 4 minutes to see a listing of the lactose-intolerant people. Take the time to go back to the 17:30 mark where the cause of type 1 diabetes is discussed. That should interest even breast-feeding mothers who will go on to give their children cows’ milk after they are weaned and then wonder why their child becomes a type 1 diabetic. Milk is still forced on children as part of their school nutrition program. Take the time to see the whole lecture. You may come away with some new ideas.

  2. billkranker says:


    We really have not completed the task until the public is fully educated and we have found a new occupation for all of the people involved in the industry from the farmers to the milk truck drivers to the milk plant factory workers. As Nigel states above, part of the problem is that some of the milk consumption decrease is do to a transfer to equally unheathy beverages like energy drinks, coffee drinks and sugary pop and sodas. Most of the people still do not get it. The trend is great but it does not reflect a deeper problem which is not completly addressed yet.


    • One of the things that these farmers can do is to grow berries. These could be packaged and frozen and used throughout the whole year. Makes great smoothies…

      • billkranker1 says:

        Alternate farming is a great idea. The issue will be getting the coversion infrastructure in place whereby we can educate the milk farmers to become plant farmers. It will take some time and effort.

  3. I shared this with one of my VT Senators who is on a Dairy Committee.

    Beth Perera Senior Director (802) 342-2946

    ~Certified in Plant-Based Nutrition ~ Certified Food For Life Cooking instructor & Level 1 Diabetes Educator

    • Leo S. says:

      Did you see the post above that shows the cause of type 1 diabetes in the Udderly Amazing video by Dr. Veith? Are you familiar with Simply Raw, Reversing Diabetes in 30 Days, and see the results experienced by two type 1 diabetics? One is no longer type 1 and the other reduced insulin from 70 to 5 units of insulin.

  4. Sal Liggieri says:

    Milk is poison to humans and yet our benefactor, the United States Government subsidizes the product. Talk about hypocrisy, money can corrupt even the good people.

    • They subsidize milk in Norway and many EU countries as well to help the farmers and make it cheaper for the consumer. This rises healthcare cost which is also payed by the government. This is very crazy politics indeed if you ask me…

  5. Nigel Richardson says:

    Soda consumption has increased at the expense of milk for many years. Try as they have, the various milk marketers have failed to reverse the downward trend. When they combine a somewhat aging actress with the hackneyed “Got milk?” tag line to hawk their wares you know they are in trouble. However, Coca-Cola recently bought their first milk company and we shall see how the masters of marketing fare with this new venture.
    How about; “Not Milk!” with a vibrantly healthy and young 4 leafer?

  6. The images in your post of today do a lot to further understanding of ideas that need repeating. All in all, everything looks very well organized and merits the widest possible distribution

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