America’s Milk Business Is In a ‘Crisis’
Leading off with a milk mustache video by Whoopi Goldberg, that was the title of an online Wall Street Journal article on 12-11-12 (see link below). No matter how much Dairy Management, Inc. spends on celebrity ads aimed at selling poison to our children, Americans are finally beginning to Just Say No to this deadly product.
In the past ten years, since I began studying all about the optimal diet for humans, all of the experts seem to agree that for maximum health benefit, dairy is the most important group of products to remove from your diet. And the collective advice from all of those experts is finally being heeded. And the milk industry is paying attention. Serious attention.
Per-capita U.S. milk consumption, which peaked around World War II, has fallen almost 30% since 1975, even as sales of yogurt, cheese and other dairy products have risen, according to U.S. Department of Agriculture statistics.
Americans drank an average of 20.2 gallons of milk last year, a decline of 3.3% from the previous year and the biggest year-over-year slide since at least 1975, according to the USDA.
Notice in the graph below the sharp decline of milk per capita since 1975 and the fact that both low fat and whole milk were down sharply in 2012.
So the milk people are scrambling to come up with creative ways to sell more milk—fighting the rising tide of better-educated consumers who know that milk and all of its derivative products is simply not fit for human consumption. Want to find out why, check out the “truth about dairy” links at the end of this blog. Meanwhile the scrambling for recovering that lost milk volume continues:
Kroger CEO David Dillon said in a recent interview that consumers may no longer consider milk as healthful as they once did. So Kroger, which runs its own dairies, plans to start selling a milk brand called CARBMaster next month that contains 20% more protein and lower sugar content than conventional milk.
Sorry, Mr. Dillon, but your new CARBMaster gimmick is not going to work. As you say, consumers are beginning to understand that cow’s milk is not a healthy product for humans—and never will be, no matter what other gimmicks you may try. I suggest you convert your dairies to berry farms like they did in Finland.
The Bottom Line. This Wall Street Journal article is really good for the T. Colin Campbell Foundation and for all of the pioneering doctors featured in our book. It’s publicizing a crack in the armor that will only get bigger as people become better educated. And maybe they will start wondering why we’re the only species in the history of the world that drinks the milk of another species—and the only species that drinks ANY milk after weaning.
Still not sure about milk? Watch Dr. Veith’s video in the second link, then read some of the following eight earlier blogs—with links provided here for your convenience. Finally, Just Say No to Milk and it’s many derivative products for you and your family.
- Source article. America’s Milk Business Is In a ‘Crisis’ – WSJ.com.
- Dr. Walter J. Veith video. Udderly Amazing
- Earlier blog. No cow’s milk for humans at any age…even Dr. Spock agrees
- Earlier blog. Mark Bittman getting much tougher on the dairy industry.
- Earlier blog. Got Milk? You Don’t Need It – NYTimes.com
- Earlier blog. Dairy; “Beware the Sacred Cow,” by Nigel Richardson
- Earlier blog. Milk mustache, cancer, osteoporosis and beyond…
- Earlier blog. Yogurt; not a health food…5th in a series of 6
- Earlier blog. Without dairy, where do we get our calcium?
- Earlier blog. Cancer, cell phones, cow’s milk, and Cornell
Happy Holidays! Everyday is a shopping day on Amazon. Want to give the gift of health this year? This may be the answer to your shopping dilemma:
Handy 4-piece take-charge-of-your-health kit—from Amazon.com
- The movie that’s changing the lives of millions: Forks Over Knives DVD
- Healthy Eating, Healthy World, The “big picture” about food (our book)
- An essential scientific resource: The China Study by Dr. T. Colin Campbell
- Dr. McDougall’s new book, The Starch Solution, with lots of great recipes.
Want to find out how healthy your family is eating? Take our free 4Leaf Diagnostic Survey. It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to firstname.lastname@example.org
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Blogging daily at hpjmh.com…from the seaside village of Stonington, Connecticut – Be well and have a great day.
—J. Morris Hicks, board member, T. Colin Campbell Foundation