The GEICO health promotion project — without the little gecko.

For the past nine years, Dr. Neal Barnard has been one of my heroes; one of a small group of medical doctors who helped me discover the truth about nutrition. Although I have never met him in person, I have read all of his books, talked with him on the phone and communicated via email. He appeared on the Dr. Oz Show earlier this year and is one of the most prominent leaders of the “great food revolution of the twenty-first century.”

Everyone knows this little guy, but few know about the life saving project at the GEICO headquarters.

He is most famous for his work in reversing type 2 diabetes, but he’s also promoted the same type of healthy eating that reverses most other diseases while promoting vibrant health. In this short video, he talks about working with the employees at Geico — whose HQ (with 2500 employees) is right next door to his office in Washington, DC.

He describes a formal study that he directed at GEICO; comparing his “vegan” diet to the “normal diet” of the control group. The results are exactly what we expect from 4-Leaf eating; improved health across the board for the people eating nothing but plant-based foods.

Take five minutes to meet Dr. Barnard and his STAR pupils, Hillary and Bruce — the most dramatic “before and after” pictures of a couple that I have ever seen.

We are now in the business of conducting similar projects for any employer of more than fifty people. We call it the “4-Leaf Challenge” and, since we know that it works, we don’t bother with the control group that doesn’t make any changes. Please contact me if you’d like to talk about conducting a “challenge” somewhere near you (917-399-9700). Here is the link to one of our challenges that is now in the planning stages. “Living their mission” with “4-Leaf” at the Mystic Aquarium.

Dr. Neal Barnard with his most famous book.

An endorsement from Dr. Barnard. After reading our manuscript earlier this year, he graciously provided this superb endorsement for which we are very grateful:

“Healthy Eating, Healthy World is more than an eye-opening, fact-filled book about the causes of poor health. It is a map leading directly to the cure. In the process, it points the way toward solving the seemingly unrelated problems of environmental destruction and world hunger. It is sensible, direct, and right.”

—Neal D. Barnard, MD, President, Physicians Committee for Responsible Medicine 

His book is featured in our online STORE on this site. If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page.

J. Morris Hicks, author and activist. Working daily to promote health, hope and harmony on planet Earth.

And if you like what 4-Leaf eating is doing for you and your family, you might enjoy visiting our new “4-Leaf Gear” store. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now.

—J. Morris Hicks…blogging daily at

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
This entry was posted in 4Leaf for Life, Diabetes, M.D.s---Health-Promoting. Bookmark the permalink.

2 Responses to The GEICO health promotion project — without the little gecko.

  1. cacatua21 says:

    I went home to attend an event a couple of weeks ago (I took my lunch) and was quite depressed for the following week over the complete oblivion that insulated the others there from seeing how what they were used to eating was harmful to either themselves or anything else, as it is a small rural town in Iowa and everything there was laced with animal products, sugar and fat.

    After that experience I got an email the following day from my cousin inviting me to her mother’s home for one of the annual get-togethers in a couple of more weeks, for Christmas. After several days of being depressed over the last experience and dreading spending a day in the near future which literally revolves around food, none of which I would want, and not feeling like taking a separate meal for myself to this gathering, I cancelled on it. I had to endure a bit of a lecture from my cousin about accepting the food choices of others, which I have so far kept myself from replying to as everything I have thought to say in reply has not been anything I would wish to send. So perhaps my absence and my further silence are the stongest statements I can gracefully make.

    After dealing with that then I have been able to gradually dig myself out of the funk. I suppose I should look at this as missing an opportunity to proselytize, but it feels more like self preservation at the moment. I need to go reread The Politics of Optimism.

  2. Thanksgiving: A symphony in gluttony.

    I attended my son’s Thanksgiving dinner.
    Score card: 21 adults, 6 children:
    3 thin
    6 overweight
    12 obese

    2 thin
    3 overweight
    1 obese

    A typical profile of an American family.

    Of the adults, they all knew that my wife and I went to the McDougall 10 day program in Santa Rosa, California. There was not one question asked about our trip, not one. They couldn’t care less. The dinner was an abomination: A glorious portrait of the Standard American Diet, Italian style. Plus cake, at least $300 dollars worth. And there was cheese, all kinds spread over most of the food that was already bathing in olive oil.

    No doubt, a sumptuous dinner fit for all the Kings and Queens that were sitting at the table gorging themselves on the carcasses of different animals and dipping bread in the olive oil. Glory be!!

    Enough to make a Vegan cry in anguish over the futility in trying to get the carnivores to change.

    Yes, J. Morris, keep on with your optimism, I have lost mine. Remember, we the plant eaters are at best a powerless fringe group, who can only impact each other.

    Eat more broccoli!


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