Brand new PROTEIN page — by popular demand

Just when I got to thinking that almost everyone knew the truth about protein, another very intelligent, educated and sophisticated person asks me the same old protein question:

J. Morris Hicks, the "big picture" guy when it comes to such things as explaining why we don't need to worry about not getting enough protein from a whole foods, plant-based diet.

If you’re not eating meat and dairy, where do you get your protein?

So I ask myself; how would they know? For despite overwhelming evidence, the scientifically proven truth about protein has still not made it to the lecture halls of our most esteemed schools of medicine and nutritional science.

There are reasons why this news has not been widely distributed and we will cover that topic on our new Protein Page for as long as it takes…

until our HUGE inter-connected, money-driven “Med-Pharma-USDA-Academia-Food-Insurance-Media system” acknowledges that 70 to 80% of our health care dollars ($2 trillion of them) are driven by what we eat — our toxic western diet. (You can read about all of the above in Chapter 8 of our book.)

With no further ado, click here for the new (permanent) Protein page which will reside just to the left of the Speaking tab on this site.

If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now.

—J. Morris Hicks…blogging daily at

PS: Occasionally an unauthorized ad may appear beneath a blog post. It is controlled by WordPress (a totally free hosting service). I do not approve or personally benefit whatsoever from any ad that might ever appear on this site. I apologize and urge you to please disregard. 

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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