Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Thanksgiving; being thankful for vibrant health and more.

Like the 4th of July and many of our other holidays, Thanksgiving is all about food — and for 95% of our nation’s population, it’s all about the wrong food. But for the past few years, my family has enjoyed … Continue reading

Posted in Big Picture | 6 Comments

What does it take to change the world? Maybe less than you think.

Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has. –—Margaret Mead Sometimes, my readers make my daily blog much easier; this is one of those days. … Continue reading

Posted in Activism & Leadership | 2 Comments

Reaching the 95% who still eat meat; a plan

Reaching the 95% who still eat meat. Since beginning my blog nine months ago, I have often referred to the estimated 95% of the American public who still “believe” that they must eat animal protein to be healthy. That is based … Continue reading

Posted in Activism & Leadership | 8 Comments