Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Cancer? Daily aspirin? Bleeding stomach? Optimal diet?

“Can daily aspirin help ward off cancer?” That was the title of an article in the Chicago Tribune on 8-30-12. The latest in a never-ending list of confusing news items about food and disease. In a recent blog, I listed … Continue reading

Posted in Cancer | Tagged , , | 2 Comments

I need your HELP—-in locating “enlightened” executives.

Enlightened?—meaning that they “get it” about food My #1 goal for the next six months is to launch my first “workplace health promotion” consulting project with a business client. I have decided to begin my search for that first client … Continue reading

Posted in Activism & Leadership, Corporate Wellness | Tagged | 5 Comments

Whole Foods Market; more than just a grocery store

Promoting health and running a thriving business requires a deft touch. Last week (9-4-12), Jimmy McWilliams sent an open letter to Whole Foods Market calling for the end of meat sales in their store. Two days later, the CEO of … Continue reading

Posted in Activism & Leadership | Tagged , , | 7 Comments