Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Validating the 4Leaf Survey. For the people. For the planet.

So it can become the most important vital sign in medicine The healthfulness of what we’re eating. We believe that the vital sign we need should be a person’s 4Leaf score. Without a doubt, the future of medicine will include a great deal … Continue reading

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4Leaf Celebrates Cyber-Monday with Clarity

About what constitutes a truly health-promoting meal in a restaurant. Happy Holidays from 4Leaf !  How about a healthy dose of clarity when it comes to healthful dining outside the home this holiday season? (Scroll down for the special December … Continue reading

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Book Update AND Special Holiday Discount

For sharing our book with friends and family Our new book was published in August and there are now over 2,000 copies in print. So far, it has been reviewed on Amazon 13 times–12 of them by people whom we do … Continue reading

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