From Mississippi to the T. Colin Campbell Center for Nutrition Studies

Nutrition Certificate

January 20, 2012

Last week was incredibly special for me. On Monday morning, I was invited to join the board of directors of Dr. Campbell’s foundation. Upon acceptance, Colin asked me to prepare a one-page summary of my background leading up to this appointment to his board. Here is that summary:

J. Morris (Jim) Hicks

After a career in business as a management consultant and senior corporate executive, Jim Hicks became curious about the “optimal diet” for humans in 2002. Having always been a “big picture” guy in business, he began a study of what we eat from a global perspective—discovering many startling issues and opportunities along the way. Leveraging his expertise in making complex things simple, he documented his findings in his powerful book, Healthy Eating, Healthy World, published by BenBella Books in October of 2011.

In his business career, he had lengthy stints as a management consultant (Kurt Salmon Associates and Conway Quality), serving such clients as Holiday Inns, Sears, and ITT. In 1981, he moved from consulting to line management and held senior executive positions with a number of fashion companies, such as Ralph Lauren in New York before launching his own executive search firm in Atlanta in 1999; The Ansley Consulting Group, a firm that is still active today.

Executive recruiter by day, Jim has spent his spare time learning all about food since 2002. After studying plant-based nutrition, reading hundreds of books and getting to know many of the top physicians in the field, he began to document his findings and conclusions on his Harmony Earth website in 2006. Then, after writing his book in 2010, he launched his blog site at in February of 2011. With a tagline of promoting health, hope and harmony on planet Earth, as of August 2012, he published his 564th consecutive daily blog on this topic.

To be sure, his interests in plant-based nutrition go far beyond human health; he is equally passionate about the impact of our rich Western diet on our environment, our supply of fossil fuels, world hunger and the widespread suffering of billions of factory-farm animals. He is now leveraging his business skills as he works to improve all of those facets of our world.

Throughout his career, he has always focused on improving processes—whether in the hospitality industry, consumer products or retail; always looking for the best bang for the buck in terms of improvement potential. In 2003, he discovered what he referred to as the single largest process improvement opportunity in the history of the world. The implications of shifting to a plant-based feeding model for humans are enormous—and J. Morris Hicks plans to spend the rest of his life improving that model. Now a speaker, blogger and consultant in this exciting field, here is a brief summary of the background that led to his new role—and the passion of his life.

  • Early childhood in Mississippi & Tennessee (even some dairy farm experience, like Dr. Campbell)
  • BS Industrial Engineering, 1968, Auburn University, Auburn, AL
  • MBA, Business Administration, 1971, The University of Hawaii
  • Officer, United States Coast Guard, 1969-1971 (Based in Honolulu)
  • Management Consultant and Corporate Executive (1971-1999)
  • Executive Recruiter (1999 to Present) Atlanta and New York
  • Certificate in Plant-Based Nutrition, 2009, T. Colin Campbell Foundation and eCornell (division of Cornell University).

In my letter of acceptance, I explained to Colin what this appointment means to me:

As you know, I am 100% in support of the center’s mission and have been for many years. I frequently tell people that it was your Plant-Based Nutrition course that was the catalyst that led me to write a book. Your instructors encouraged us in the classes to talk about how we would explain this powerful message to others—and, in so doing, I realized that I had a story to tell—a story that I hoped would resonate with the mainstream, non-vegetarian/vegans of the world.

Looking back to the early days of my learning in 2003, I can’t begin to tell you what an honor it is for me to be joining your board. Long before “The China Study” was published, I discovered your work on the Internet and remember thinking to myself that “this Dr. Campbell was the real deal, and that maybe someday I would be privileged enough to meet him.” Later, after your book came out and I first met you and Karen at the Zen Palate in NYC on December 6, 2005; I knew that I would always look to you as the “father of the science” that formed the platform of legitimacy on which all of those great pioneering physicians now operate. —J. Morris Hicks

Handy 5-piece take-charge-of-your-health kit—from

Why should we be eating mostly plants? The “big picture” in 4 minutes.

Want to find out how healthy your family is eating? Take our free 4Leaf Survey. It takes 2 or 3 minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to

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J. Morris Hicks, working daily to promote health, hope and harmony on planet Earth.

To order more of my favorite books—visit our online BookStore now

For help in your own quest to take charge of your health, visit our 4Leaf page and also enjoy some great recipes from Lisa’s 4Leaf Kitchen.

Got a question? Let me hear from you at Or give me a call on my cell at 917-399-9700.

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—J. Morris Hicks, board member since 2012; click banner for more info:

Nutrition Certificate

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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15 Responses to From Mississippi to the T. Colin Campbell Center for Nutrition Studies

  1. tokyovegan says:

    Jim, well deserved congratulations!
    Having recently left the corporate world myself to pursue a passion for healthy plant-based diet and fitness, I am inspired by your career path.

  2. Anne says:

    Congratulations! Once again you are headed in a positive direction to help all who share this planet. Wish you all the best.

  3. Jean Myers says:

    Wonderful!! Your expertise and enthusiasm will be such an asset to the Board – congratulations!

  4. Congratulations, what an honor! You will no doubt make a difference in promoting a healthy, plant-based diet through Dr. Campbell’s Foundation. Way to go!

  5. Denise Welsh says:

    Your now a team player in the field of plant based eating!!! (A great team at that!) Congratulations! Keep spreading the word!

  6. huracan says:

    Heartfelt Congratulations! Keep up the good work.

  7. Denise says:

    Yea Jim! Congratulations! What an asset to the team you will be! I’m so thankful that you have brought your considerable talents and passion to this cause!

  8. Dan Liese says:

    Congrats Jim i knew it was just a matter of time before the honors started coming in. What a great legacy you are creating in developing a footprint for others to follow by using the KISS principle. Your Friend
    Dan Liese

  9. Congratulations! Such an honour! They made a very wise choice in you. Look forward to reading where this role will take you, for the benefit of everyone and our world.

  10. Jessica Morrissey says:

    Congratulations Jim,,, great honor!

  11. Jim,
    There are times when passion has its rewards. This is one of them.

    I’m hoping your “I have a dream” comes to fruition in your life time.

    Congratulations, you deserve it.

    Let’s get the world to eat more broccoli.

    Sal Liggieri

  12. Karen Forster says:

    Congratulations, Jim, on the honor of being selected to be on the board of Dr. Campbell’s esteemed foundation. Your skills and passion will go a long way in promoting the mission that you, Dr. Campbell, and your other colleagues share.

  13. Lester Sukenik says:

    Jim, Congratulations on your appointment to the TCCF team. It is so encouraging to see how so many plant based proponents are joining forces to educate the many who will or are suffering from the diseases of affluence from the SAD. I look forward to seeing how you and the TCCF will continue to spread the word for a plant based lifestyle. I too look forward to meeting Dr. Campbell some day!

    Best Wishes,


  14. Virginia Hicks McCormac says:

    Congratulations Jim! Nicely worded as always. Follow that passion.

  15. barbaraH says:

    Congratulations! I am filled with admiration for your skills at getting the message across, and for choosing to make a difference the way you do.

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