Attention animal lovers everywhere; PETA likes our book!

Win a chance for a free copy — See PETA link below the video.

People for the Ethical Treatment of Animals. It’s not surprising that they like our book; that’s because it promotes the end of the 100 year era when human beings inflicted incalculable pain and suffering on hundreds of billions of innocent animals. And once we dispel the protein myth, caring people everywhere will realize that we can end much of that unnecessary suffering by simply adopting a plant-based diet.

I have concluded that we humans are responsible for over 90% of ALL animal suffering in the world. That’s because, for the millions of species of creatures living in nature, I simply don’t believe there is that much suffering. They are all part of the all-important biodiversity of our planet and they all live in harmony with nature. And while living in harmony, they only suffer for that brief moment at the time when their natural predator does what he is supposed to do.

Unlike all those creatures, we’re not living in harmony and we are not the natural predator of the 60 billion animals that we kill worldwide for our dinner tables.

In our book, there is only one chapter dedicated to animal suffering; Chapter 7 and it is appropriately titled “Hell On Earth.” Many people tell me that they have trouble reading that chapter; that’s because 98% of people everywhere really do care about animals—and the revelations in that chapter are disturbing for them.

Not wanting my audiences to be uncomfortable, when I lecture, I only devote one brief slide to this topic. It is a picture of an adorable baby chick standing beside it’s shell. Then, I talk about what happens to male chicks in an egg factory. Since only females can produce eggs, the baby male chick is, shall we say, disposable. And that’s exactly what happens to them—without any thought whatsoever that they are sentient beings.

Here’s what happens to 250 million baby male chicks every year in just the United States.  There are two methods of “disposition” reported in our book—the plastic bag or the macerator. In the former, the newborn male chicks are just dropped in the bag where they smother to death with hundreds of their brothers. In the latter, they are thrown into  a macerator—well, you know what happens then (Think wood-chipper).

What about pigs? How is the life of our future pizza toppings? Do you really want to know? Take a look at this video. It is difficult to watch, but if everyone who continues to eat meat was forced to watch it, the meat consumption would drop sharply. I was unable to make it all the way through–with the sound on; maybe it would help if I had turned off the squealing. It’s less than 3 minutes.

Warning. This is not the idyllic Old Macdonald’s Farm.

Back to the book giveaway. I am pleased to announce that PETA is offering a giveaway of Healthy Eating, Healthy World on their site this week (through January 23), and they are promoting the book in their PETA Living newsletter…in an article by Ashley Palmer:

It’s not too late to commit to a new year’s resolution for 2012! May I suggest that you include eating healthier, improving the lives of animals, and helping the environment? If those resolutions are up your alley, then we’ve got just the book for you.

Healthy Eating, Healthy World: Unleashing the Power of Plant-Based Nutrition, brought to you by J. Morris Hicks, is a new plant-based nutrition guide that gives you everything you need to start eating right for your body andyour planet. And now, three readers can win their very own copy!

This book is chockfull of information, including information on reversing disease and the devastating effect of animal agriculture on our planet, as well as tips from medical professionals. With a foreword by Dr. T. Colin Campbell (of “Forks Over Knives” fame) and Nelson Campbell, this book will have you eating and feeling better than you ever have before.

 Click here for a chance to: Win a Copy of ‘Healthy Eating, Healthy World’! |

Dedication. This post is dedicated to my friends at the Gardner Animal Care Center in Massachusetts. Tomorrow, they begin Week #3 of their seven-week 4Leaf Challenge. These are 18 animal-loving people who are committed to eating plant-based for the rest of their lives. Congratulations to you Brian and your entire team.

Authors J. Stanfield Hicks and J. Morris Hicks , working daily to promote health, hope and harmony on planet Earth.

If you’d like to order our book on Amazon,  visit our BookStore now.

Want to receive some occasional special news from us? You may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page.

And if you like what 4-Leaf eating is doing for you and your family, you might enjoy visiting our new “4-Leaf Gear” store. From the seaside village of Stonington, Connecticut – Be well and have a great day.

—J. Morris Hicks…blogging daily at

SHARE and rate this post below…One more thing, occasionally an unauthorized ad may appear beneath a blog post. It is controlled by WordPress (a totally free hosting service). I do not approve or personally benefit whatsoever from any ad that might ever appear on this site. I apologize and urge you to please disregard.

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
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3 Responses to Attention animal lovers everywhere; PETA likes our book!

  1. Dr. Brian says:

    Thank you for your comments Barbara. I chose to adopt a 4 Leaf lifestyle to achieve vibrant health. As Jim has stated, the 4 Leaf lifestyle is a movement to get away from the terms vegetarian and vegan. When I am asked how I eat, I explain I am a 4 Leafer. While I appreciate the impact the western style diet has on all aspects of our world and the benefit of eating a 4 leaf lifestyle will have on our world, I still chose this lifestyle first and foremost for my health and the health of my family.

    When the Gardner Animal Care Center team accepted my challenge, I introduced the concept as a means of achieving vibrant health for themselves. We all love animals and have chosen to work in this profession to help animals. However, we each have to make our own choice as to the diet we eat and the diet we choose for our own pets. The diets we recommend to our clients for their pets and the diets we feed to our own pets are chosen to ensure that they can achieve optimal health based on their nutritional requirements and needs. The requirements for different species of animals vary and you need to be sure whatever diet is chosen is done to ensure the species thrives and maintains optimal health. This goes for all species including dogs, cats, and humans. One diet doesn’t necessarily fit all across species lines.

    I am not a trained nutritionist and would leave further discussion and comments on the topic of vegetarian/vegan diets to a Diplomate of Companion Animal Nutrition. A quick search online that addresses this topic was posted by such a specialist at and reading posts from other nutritionists on veterinarian forums support his comments. Just like we have informed decisions in our nutritional choices, we need to make informed decisions for our pets. I would encourage everyone to discuss their pets nutritional needs with their veterinarian.

    • Angela says:

      I’m curious. Why “a movement to get away from the terms vegetarian and vegan”? I am adopting a vegan lifestyle. Why would we want to move away from those terms?

  2. barbaraH says:

    Great post. I’m at an age where many of my peers are changing their diets for their own health, but really seem unconcerned about the animals or the environment. It’s sad. It’s fortifying to start my day with one of your posts before I go out into the world and explain why no, I don’t want leather seats in my car or wool in my socks, or why my dog is vegan.

    I’m curious – do the people at the Gardner Animal Center feed their animals a vegan diet? I notice many people who are vegan for ethical reasons still feed their animals other animals, and defend themselves with the same uninformed animal protein myth human meat-eaters use. Yet the factory-farmed animals go through the same misery, and we’re inflicting the same damage on our environment, no matter who ultimately eats them. I wonder what percent of factory-farmed animals goes to feeding pets – considering how many pets there are in this country, I bet it’s a fairly high number.

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