Gift Idea. How about a handy “Weapon of Mass Instruction?”

An ideal holiday, birthday or anniversary gift for people you care about

An ideal "weapon of mass instruction" for your gift-giving needs

While the term has apparently been around for awhile, I just learned about it from a blog reader. After a quick internet search, I found this video about Raul, who’s driving his own weapon of mass instruction around Argentina.

In Argentina, a local artist has transformed an old ford Falcon into a roving library. He weaves through the streets of Buenos Aires and the rest of the country, offering free books to passers-by in the hopes of sparking the country’s appetite for literature.

Like Raul, we’re trying to do our part to spark the world’s interest in a different topic — the simple concept of using their food choices to achieve vibrant health, lower the cost of health care, nurture our fragile environment, feed the starving masses, conserve our fossil fuels and end the needless suffering of billions of food animals around the world.

We would love to see our book become the “go-to book” for vegetarians and vegans around the world to give to their meat-eating friends and families. While it will never replace the incomparable books by the likes of Dr. T. Colin Campbell and Dr. Caldwell Esselstyn, we think our book makes an ideal weapon of mass instruction gift for three reasons:

  1. It is an easy read. A straightforward, highly referenced “big picture” that can be easily read and understood by the average 8th grader in one afternoon.
  2. Not just about our health. While we begin with health, we devote separate chapters to the other four categories of compelling reasons for adding more plants to one’s diet: environment, energy, world hunger and animal suffering.
  3. It is not an “all or nothing” proposition. While we explain and recommend the optimal diet (100% plant-based), we encourage everyone to start “making a difference” by simply adding as much whole plant-based foods to their diet as they possibly can.

As for the video, not sure if any of Raul’s books deal with healthy eating, but it’s interesting nevertheless. Anyone know how I can get a few of our books on that truck? Guess we’ll have to wait until BenBella Books publishes the Spanish version.

Authors J. Stanfield Hicks and J. Morris Hicks , working daily to promote health, hope and harmony on planet Earth.

If you like what you see here, you may wish to join our periodic mailing list. Also, for help in your own quest to take charge of your health, you might find some useful information at our 4-Leaf page. From the seaside village of Stonington, Connecticut – Be well and have a great day.

If you’d like to order our book on Amazon,  visit our BookStore now, or you can get a full case discount by ordering directly from the publisher. (Just scroll to the bottom of the BookStore page)

—J. Morris Hicks…blogging daily at

SHARE and rate this post below…One more thing, occasionally an unauthorized ad may appear beneath a blog post. It is controlled by WordPress (a totally free hosting service). I do not approve or personally benefit whatsoever from any ad that might ever appear on this site. I apologize and urge you to please disregard.

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.
This entry was posted in Book Promotion and tagged . Bookmark the permalink.

2 Responses to Gift Idea. How about a handy “Weapon of Mass Instruction?”

  1. Romina ( buenos aires) says:

    hello! how are you?
    my name is Romina.Im from Buenos Aires Argentina.
    A friend of mine told me you can contact with him to make a book donation writing to the following email address

  2. cacatua21 says:

    Do I see an idea in the making here – your own little travelling educational weapon of mass instruction showing up at gatherings with your book and related materials?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s