Author Archives: J. Morris Hicks

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About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

In pursuit of healthy change; for the people, the planet, the critters.

Yesterday, I watched the CBS Sunday Morning show that I had recorded over the weekend. With the exception of one story about the new Marilyn Monroe movie, the entire 90 minutes was dedicated to food — apparently because of the … Continue reading

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How funny is a child with high cholesterol? Pretty funny on SNL.

Please stay safe on this busiest travel day of the year; Happy Thanksgiving. Last week, I blogged about the new recommendations from our National Heart, Lung and Blood Institute that we begin testing children for high cholesterol at the age … Continue reading

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Dispelling the “protein myth” and beyond; a report from Ithaca

Yesterday in Ithaca, Dr. Campbell gave us a 90-minute summary of his 40-year attempt to dispel the “protein myth,” the one about us actually  “needing” to eat animal protein to be healthy. As we absorbed his incredible story, one involving … Continue reading

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