Slashing the cost of health care in businesses Our flexible consulting approach for promoting health in all kinds of organizations. Now offering referral fees. 917-399-9700.
Food Math 101 — 87-slide PowerPoint Presentation PDF
This site contains almost 800 blogposts related to the “big picture” consequences of our food choices, beginning with our health. Over 60 “Categories” in right column >>>>>

I am thrilled that Dr. Campbell endorsed our book on page 167 and that our mutual publisher, BenBella, placed a full page ad for “Healthy Eating, Healthy World” in one of the last few pages of the book.
Not necessarily vegan or vegetarian. We promote a diet that consists of mostly whole, plant-based foods. We call it 4Leaf for Life, a concept built on maximizing the percentage of calories from those healthiest of foods in one’s diet.

How healthy are you eating? Take our 4Leaf Survey in three minutes to find out. See forms/instructions:
- 4Leaf Survey form and Survey Instructions Page
- 4Leaf Chart (One-page PDF for your refrigerator)
- Healthy recipes from Lisa’s kitchen. 4Leaf Recipes
The 4Leaf focus is on what we DO eat—-not what we avoid. A few typical questions: Do vegans ever get cancer? and Why do some vegetarians get fat?

Now appearing regularly on the Food Channel. Take a look at my latest article, Losing weight or getting healthy in 2013?
Want to see Passionate executive leadership for plant-based eating in action? A powerful 10-minute video.
Got a question? Let me hear from you at jmorrishicks@me.com—or on my cell at 917-399-9700. Want to help support our mission? Click here for a few ideas

J. Morris Hicks, the “big picture guy” when it comes to the longterm sustainability of the human species.
Our Book. Check out the drop-down list under the BOOK tab above—Foreword by Dr. T. Colin Campbell; endorsed on the cover by Dr. Dean Ornish. Now available in paperback, Kindle, CD and audio for iPhone—also in ibooks. Order on Amazon
Check out the tabs. Particularly the “MD Help” tab and the drop-down list under the “Diseases” tab. For some great tasting, health-promoting food, check out the “Recipes” tab.
Take a look around the site and, if you have any questions, let us hear from you. Check out the drop-down list of over sixty categories of daily posts in the right column.
For the most recent 50 blog posts, scroll down in the right column >>>>>>>>>>>
Prefer watching to reading? Check out the drop-down list under the VideoTab where you can see movies, CNN specials, and videos featuring Dr. T. Colin Campbell, President Bill Clinton and others.
Handy 4-piece take-charge-of-your-health kit—from Amazon.com
- The movie that’s changing the lives of millions: Forks Over Knives DVD
- Healthy Eating, Healthy World, The ”big picture” about food (our book)
- An essential scientific resource: The China Study by Dr. T. Colin Campbell
- Dr. McDougall’s new book, The Starch Solution, with lots of great recipes.
Want to find out how healthy your family is eating? Take our free 4Leaf Diagnostic Survey. It takes about three minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones.

International. We’re now reaching people in over 100 countries. Follow us on Facebook and Twitter or get daily blog notices by “following” us in the top of the right-hand column. For occasional updates, join our periodic mailing list.
To order more of my favorite books—visit our online BookStore now
For help in your own quest to take charge of your health, you might find some useful information at our 4Leaf page or some great recipes at Lisa’s 4Leaf Kitchen.
—J. Morris Hicks, board member, T. Colin Campbell Foundation
Hi Jim, A few years back I read Michael Pollan’s books but things really didn’t hit home for me until I read the China Study. That was a year ago and my life has forever changed. I believe education is the key and was excited to find your audiobook at Audible.com. I have read every book on nutrition I can get my hands on this past year and have read all the authors you mention in your book but what you brought to the table that others didn’t is the environmental impact of an animal based diet vs a plant strong diet. The numbers you present are most startling. Thank you for being a part of my new healthy, humane, environmentally friendly life style. God bless you too.
Thank you for writing your book! I was only halfway through the book when I decided that my family’s (two little boys and an amazing husband) diet was going to drastically change. And it did, literally overnight! One day we were eating a mostly vegetarian diet that included ALOT of eggs and dairy, and the next day we were ‘vegan’, eating ALOT of raw fruits and vegetables! My boys have been troopers! It was very trying at first, I had no idea how to plan meals, but we have adapted well. It has been over a year now and we are committed to eating as healthy as possible. I have now gone back to school for nutritional science and feel great! Your book was an inspiration, thank you again!
Hi Jim,
It was a pleasure meeting you at the nyc vegetarian food festival. You had a standing room only event so I’d say it was well received. Sorry about your friends not getting in. My advice would be to purchase a VIP ticket and eliminate the wait next year but who knows how they’ll set it up.
I’ve started reading your book. I have a question, not that a billion here or a billion there really matters but I’ve heard estimates of the number of animals raised/and or caught for food was 3 billion, 9 billion, 30 billion and now you mention a new high of 60 billion. How do we come up with these stats?
Marty
Marty,
Thanks for your comment, it was nice meeting you as well.
I got a lot of my numbers about animals from Jonathan Foer’s very well-researched book, Eating Animals. As for the number in the USA, it’s pretty widely known to be around ten billion, with over 9 billion being chickens. The global number is in the neighborhood of 60 billion.
If you add in seafood on a global basis, the number is closer to 100 billion, hence the 2 billion per week number that was quoted by Philip Wollen in his famous ten-minute speech from down under. In case you haven’t seen it; I have had a link on the home page of my website since early 2012.
Whatever the exact numbers are; they are way too high, they’re destroying our eco-system and they’re grossly unsustainable. Here is a direct link to that Philip Wollen speech. http://hpjmh.com/2012/06/29/a-helluva-rant-for-plant-based-eating-from-australia/
Be well, Jim
Hi Jim, we’re hosting some retreats this summer, stop by, take a break and relax, my compliments…
http://caspersfarm.wordpress.com/2012/12/06/body-mind-restoration-retreats-ithaca-ny-summer-2013-2/
Warm regards, Michael
Hi there! Do you use Twitter? I’d like to follow you if that would be okay. I’m definitely enjoying your blog and look forward
to new posts.
It was my sincere pleasure to meet you today at CT Veg Fest. I cannot put your book down! Thank you for sharing your wisdom. Blessings to you!
Evening Jim,
I just found your blog and look forward to exploring it. Coincidentally my wife is staring Colin Campbell’s Plant Based Nutrition course on the 28th.
I am a survivor and finding my voice now, I feel it my time to share my experiences.
Again thank you for our site and creating a community for all of us.
Ian Welch
http://www.wholefed.wordpress.com
What a great resource!!! Thank you!!!!!!!!!!!!!!!!!!!!!!!!!!!!
@Ann: I highly recommend juicing Moringa leaves. As far as my research is concern, you can get 7 times the vitamin C in oranges + 4 times the calcium in milk + 2 times the protein in milk + 3 times the potassium in bananas in consuming Moringa leaves.
I recommend you to process it using a juicer or blender. Just be careful of the leaves flying away.
Until the subsidies given to meat manufacturers end or are greatly reduced, getting more people to eat whole food plant foods is going to be very difficult indeed. Most people aren’t interested in changing the way they eat because they can’t imagine not having cooked flesh every day, and the cost of eating nothing but whole plant foods gives them another excuse. Because of subsidies, beef sells for an average of around $4.00 per pound and turkey this year averaged 45 CENTS per pound! Meanwhile, I’m paying $4.99 per pound for mushrooms, $5.99 per pound for red peppers and $7.00 a pound for kale and collard greens.
Amen Linda,
I’ve been a Rawfoodist for the past three years and although I’m thrilled for the money I’ve saved over those years by not buying meat, dairy and all the other crap I used to buy. But 5.99 for a tub of spinach is ridiculous. I feel so vibrant and have no more pain, I will NEVER go back to eating flesh meat again.
Jim,
I’ve been eating Raw for three years now. I believe it’s close to your 4 Leaf Program. I’ve adapted this way of eathing because of pain and depression I was dealing with. I’m now pain free! I no longer deal with depression as I knew it! I love your blog and enjoy reading it. I too have an incredible passion to share this information with others. Thank you for your information and an opportunity to share.
Jim – My “Ideas” to Clinton – per your pointing us there. I gave $20.
<<
Make this your #1 priority: Focus even more on promoting the plant-strong nutrition that you have implemented.
I agree with J. Morris Hicks on dispelling the protein myth – change our nutrition to a plant-strong diet, minimize/eliminate all animal foods! He gave you the many reasons in his letter yesterday.
This is not new. "The Diet for All Reasons" (Vegan) was presented by Dr. Michael Klaper in a booklet and a video in '87 – '92. Dr. Klaper is at "True North" clinic in Santa Rosa now, and had conducted research for years on the benefits and cautions regarding plant-based nutrition. Add him to your support team. Of course, John Robbins "Diet for a New America" book and video identified all the problems and all the solutions back then, too. He is still around and can help you.
Add Dr. John McDougall to the big support effort in teaching "Total Health Solution." He and his nurse wife Mary have ~ 35 years of teaching healthy lifestyle medicine. This is about much more than food! His website drmcdougall.com provides free health education. Have Dr. McDougall update his 2001 pamphlet "Transform Your Health in 12 Days" and get that available to the public. In ten pages he provides the education and implementation material. In the last 10 pages he covers many of the chronic diseases that are treated – without medical treatments! (My family of four participated in his clinic 9 years ago and have been very healthy on a vegan diet. I conduct free "Healthy Lifestyle Education, Application and Support" meetings to help others learn in my area — such education is not offered by the "Sickness" industries!)
Get Dr. Esselstyn's new DVD on "Prevent and Reverse Heart Disease"! to go viral on the Internet!!! He has over 25 years of success in helping seriously ill heart patients survive and thrive on a strict plant-based diet, emphasizing consuming much more of the leafy greens to heal the blood circulation system.
In summary, take actions to teach Healthy Lifestyle to the world – especially our sickly citizens! Sincerely, Bill Kleinbauer
(http://web.me.com/maule5662h/Bill_Kleinbauer
J. Morris,
I like your website. You have a lot of great info and news. Keep up the good work.
Bill K.
Low Fat Raw Vegan -7 years
Rawfoodist for 3.2 years! 44 years old, pain free, feel like a 20 year old. Praise God and thank you for your enthusiasum in sharing and using your resources and name to spread the most important word out there, besides the word of salvation. I see your business as top priority to this nation’s health and well being. I became a certified health coach last year and the more people I talk too, they are sick and tired of being sick and tired. We have our work cut out for us. Thank you for being a catulist for this movement. I will spend the rest of my life sharing, caring and spreading the word to help people understand the importance of you are what you eat!.
Jim,
Vegsource.com brought me to yr site…impressed by your passion and informative blog…just switched
to a whole plant diet after being inspired by “Eat to Live” n following up with the “China Study” etc
A neighbor just north of u in Pawtucket RI..love Stonington had family there..We”re in this fight together!!!
Thanks, Vic
J Morris Hicks,
As you know, I attended the 10 day McDougall Health Spa in Santa Rosa, California.
Dr McDougall is an inspirational teacher. He truly believes his message.
Jeffery Novick and Doug Lisle are wonderful speakers and Jeffery in particular had a powerful impact on the audience because his message was delivered in a fun style.
I did not like the food because it had a strong Mexican flavor. The Flamingo hotel was attractive and efficient. The weather was marginal with plenty of rain.
I mentioned you to Dr McDougall and he remembers you. I spoke to every guest about you and the book so your name should be more recognizable.
Salvatore Liggieri
I have always been a big fan of Dr. T. Colin Campbell, and now there is someone who is promoting his principles of sound whole plant nutrition and prosperous living. We need to get the word out to all of the healthcare professionals who will listen and apply this data into their practice and in the lives of their patients. This will be true healthcare reform.
When I signed up for your blog you asked me to let you know how I found out about it. It was through my VegSource newsletter. I am constantly reading about healthy eating so I thought this would add to my knowledge.
Thank you
Hi JM,
It’s great to have another strong proponent of plant based diets and your posts on vegsource.
David Melina
Registered Dental Hygienist, Humanist/Atheist fan of Charles Darwin and vegan since 1980.
Jim, Congrats on your new program. Your pic shows you have all your hair and it’s not grey. THAT’S what I want to know about although it may be to late for me. Best!!! dc
JIM!!!
Extraordinary, exciting and – very compelling. Thank you for sharing your blog, thinking, recipes and knowledge. Wow. Erica
Thanks Erica,
You will ALWAYS have the honor of being the very first person to post a comment on my brand new blog at hpjmh.com. God bless you. I look forward to working with you and Thomas in the years ahead. Best, Jim