This Site is All about Promoting Health. For Ourselves. For our Planet. For our Future.

Visit our SOS Memos page

 Join Mailing List for weekly SOS Memos (easy to unsubscribe)

J. Morris Hicks one-page bio

Two Free Books for the International Public

J. Morris Hicks, eating 4-Leaf for health, hope and harmony on planet Earth

This Home Page features concise, “big picture” information about the way we humans are living on planet Earth. All eight billion of us are passengers on Spaceship Earth which is rocketing around the sun once a year at a steady speed of 67,000 miles per hour. For “Big Picture” information re keeping our spaceship safe for humans, continue reading this home page that begins with the origin of our home planet.

Let’s start from the beginning. Mother Earth has been making a yearly journey around the sun for over four billion years — whereas we humans have only been onboard for about 300,000 years — a mere blink of the eye in cosmic time.

As with all of the other billions of species that have lived on this planet, we humans lived in harmony with nature for over 99% of our time here. But, in just the last 200 years, we have lost our way and are no longer living according to Mother Nature’s rules.

So what must we do to get back in her good graces? Read what she had to say about that topic in the Foreword to OUTCRY. In addition to reading that 2020 book, please take a thoughtful look at the “big picture” background information below.

It all starts with the question on this image that appears twice in OUTCRY, where we strive to answer that question. Click here to access the complete book for FREE.

As we strive to answer the above question, let’s assess how “greenly” we are living now. I encourage you to invest about two hours and watch the three videos below. The first one is the newest (2021) and is only two minutes. I refer to it as a “big picture rant” from an enlightened, passionate scientist in Australia.

  • “Big Picture” rant (two minutes) from an enlightened professor of ecology at Flinders University in Australia. Dr. Corey Bradshaw talks about his January 2021 paper entitled: “Underestimating the challenges of avoiding a ghastly future.” He tells it like it is in this two-minute video.
  • Michael Dowd 2021 Understanding our Predicament (33 min) This one (also from 2021) provides a baseline understanding of our current predicament on Planet Earth.
  • Stephen Emmott’s 2013 Ten Billion (84 minute video). The last video is an 84-minute work of art. It was filmed by Dr. Stephen Emmott and is what I refer to as a video version of his 2013 book, TEN BILLION — a magnificent one-hour read that changed my life: Since reading this book, I made the promotion of sustainable living on this planet my major definite purpose in life. Here’s a link to my story of enlightenment.

Scroll down for more info re the essential process of learning to live sustainably on the only planet in the universe capable of keeping us alive.

S.O.S. Memos (Saving Our Species). Leveraging the most famous distress signal in the world, I publish these highly-focused memos every Tuesday at 4 pm Eastern. They are aimed at promoting the need to totally reinvent the way we live on this planet. You can access all previous memos and join our mailing list at S.O.S. Memos

The “Protein Myth” is a big part of our problem. My definition of that myth appears below. This unfortunate myth is an enormous, yet easily-removable barrier to sustainable living—resulting in what I have dubbed Locked Brain Syndrome or LBS:

Because of the mistaken, yet ubiquitous, belief that humans actually need to eat animal protein to be healthy—a host of incredibly powerful, plant-based solutions to the world’s most serious health, hunger and sustainability crises never even make it to the table for consideration.

For this reason, I consider this “protein myth” to be the single most serious obstacle to our long-term survival as a species. For if we cannot take the “animal out of the equation” when it comes to feeding ourselves, we will ever learn to live in harmony with nature—thereby placing the future of our civilization (and our species) in serious jeopardy.

World Bank researchers, Robert Goodland and Jeff Anhang made that fact abundantly clear in their 2009 paper, Livestock and Climate Change, in which they concluded that our consumption of animal-based foods is responsible for “at least 51%” of all human-induced greenhouse gases. That’s more than the total of ALL OTHER sources of those deadly gases—combined.

It gets worse, in May of 2020, Dr. Sailesh Rao’s new peer-reviewed position paper concludes that animal agriculture accounts for a whopping 87% of all greenhouse gas emissions: Animal Agriculture is the Leading Cause of Climate Change  (The difference between these two excellent papers hinges on how deforestation associated with growing farm animals was treated.)

Here’s the good news. Not only does animal agriculture account for more global warming than all other drivers combined, it is the ONLY driver that can be completely eliminated worldwide in just a few years. Sadly, our so-called world climate leaders, because of economic and political pressure, are not bringing that crucial factoid to the attention of the international public.

Overpopulation continues to be one of our most challenging issues. The most disturbing part about our dilemma is that many of the world’s religions and governments consider it immoral for a woman to practice birth control. Want to see a dramatic illustration of our population growth for the past two thousand years? The 5-minute  video below is one of the best I have ever seen.

Each bright yellow dot on the world map below represents the addition of one million humans, and by the year 2000, it looks like the entire world is “on fire” as we add almost three billion people during the final seconds (from the year 2000 to 2050).

Global Population Update. Having almost quadrupled during my lifetime of 78 years, it now stands at just over eight billion, as of February, 2023 — and we’re still adding over six million every month (births minus deaths). Check out the latest World Population. The U.N. projects that we will reach ten billion by 2056.

2023 Situation Assessment. In addition to our grossly unsustainable food choices and excessive consumption levels, we’re also adding vast amounts of greenhouse gases to the atmosphere—having passed the maximum “safe” level of 350 ppm of CO2 over thirty years ago on our way to the record 422 ppm that we reached in May of 2022. Read how we described this dilemma in our 2020 book, OUTCRY.

Chapter Six: Situational Assessment with 2020 Vision

A key point regarding energy and consumption. As Micheal Moore pointed out in a recent movie, Planet of the Humans, just eliminating fossil fuels will not get the job done. We must also drastically reduce our consumption of natural resources. According to my own research, I estimate that we need to reduce all human consumption by at least 80% in order to truly live sustainably. For that, we must design a completely new “system” of living for everyone in the developed world.

I believe that it is technologically possible to get that done — and still be able to provide an exceptionally satisfying way of life for all of humanity. That overall vision is what we describe in our FREE book, OUTCRY—(a two-hour read that will hopefully be read and acted upon by enough people to make a difference)

Because of all of the above, it is no longer a matter of just eating more sustainable foods, installing solar panels, recycling, taking shorter showers, managing thermostats and driving electric cars—I am convinced that we must totally re-invent the way we live on this planet. In order to give ourselves the best chance of surviving long-term as a species, we must quickly answer the question mentioned earlier: “How Green is Green Enough?”  And then we need to urgently get focused on moving in that direction.

The Bottom Line. We must have sweeping systemic change in the way we live throughout the developed world. Our current “system” of living must be replaced and we, as individuals, are not equipped to replace that system. For such a massive undertaking, we will need the active participation of collaborative governments around the world. How can we influence them to begin collaborating? We can all work to jumpstart the ungently needed global conversation regarding the “title” question in the slide near the top of this page,  How Green is Green Enough?

How can you help? Read  OUTCRY for FREE and encourage others to do the same. You can also host book parties to discuss with family, friends and co-workers. Ask me to join your discussions via Zoom. Also, send everyone you know to Our current situation is dire. This is not a drill.

We are in trouble and we’re all in this together. Let’s exhaust all possibilities for finding a solution to the ever-worsening dilemma in which we all find ourselves.

Want to discuss any of the above? If you have questions or want to arrange for a ZOOM presentation, send me a message at

Notice the 4Leaf on my New York license plate below. It is a constant reminder to everyone that if we eat in the manner that is best for ourselves, it is also best for the health of our planet. Click here to access the complete 4Leaf Guide FREE of charge.

33 Responses to

  1. William Zaffer says:

    Just to many humans and adding one billion every 12 years. IT is not sustainable and nature has to cleanse.

  2. zoezunigagmailcom says:

    Hi Jim, new thrive 2 movie just came out with a hub that might be a great place to get interest in the corridor project and other sustainable ideas.

  3. Zoe Zuniga says:

    Hi Jim,
    I have been thinking about your Billionaire Dream Team and the Gratola Corridor Project for human habitat. This is a project that is feasible.
    wondering about the new thrive movie. It would be great if you were interviewed for it.

  4. JeffB says:

    Hello Jim,
    Thank you for the excellent resources you provide in this website and your book. I discovered today that one of urls for a dos in your MD Help list of “plant-savvy physicians” is wrong. Dr. Mona Sigal’s website url should be: http://nourishhealthforlife dot com
    I hope to see more physicians in this list. After careful study of Dr. Greger’s NutritionFacts dot org website I switched to totally wfpb diet 2 years ago. I am looking for a primary care that is at least as knowledgeable as I am now about the role of diet in health. Please keep up the good work. Your writing is another important source of information and inspiration for me.

  5. James T Burke says:


    I just saw the Seattle premier of the new environmental movie “Cowspiracy”. It was done very well. I think you need to see it as soon as you can. It did an amazing job of showing how consumption of animal products is the leading cause of climate change. After seeing it you may want to consider putting it on your list of recommendations.

    Thanks for all the wonderful work you are doing. I have given many copies of your book to my friends and relatives. I always look forward to reading your next blog. Keep up the good work.

    Jim Burke

  6. Joanne Irwin says:

    Hi, Jim,
    It is so wonderful to read the many comments on this blog. Folks are waking up and taking charge of their health. The myths we’ve been fed for the past decades are being dispelled, and it’s folks like you, and all of us in the whole foods, plant based family (WFPB), who are sounding the clarion call.
    Just this morning on NPR discussion involved declined in beef consumption due to higher beef prices as a result of the drought. Wonderful!
    Did you see Cameron’s documentary, “Years of Living Dangerously”? I’m hoping it moves to Netflix at some point. We don’t get Showtime. The documentary looks astounding, well researched!
    Once again, you continue to make a difference. All the best!!

  7. Dick Willis says:

    I had to laugh when you said in your talk that if President Clinton had come out as vegan while he was president he would have been impeached. The reason for my mirth was based on my own experience this August when I said to my high school biology classes that they shouldn’t drink milk. Holy cow! I can talk about evolution and global climate change and not get the same response that I got from that comment. I have had more parent complaints this year than in the previous 15 years of my teaching. I have finally found a way to engage my students (9th graders) in meaningful conversation about the age old question “When an I ever going to use this after I graduate?” While the complaints continue, many more students are starting to wonder aloud why our culture continues to promote things when they seem to be unhealthy. I believe that this is the first step toward meaningful change. Thanks for providing the facts and resources to back up the claims of the benefits of a whole foods, plant based diet.

    • Leo S. says:

      “Cows’ milk” is probably what should not be consumed by humans. Human milk from a healthy mother during their infancy would be best for them. Watch “Udderly Amazing” from the following link (5 videos) to get a better idea about dairy products and disease. Also watch “Sitting on Time Bomb” to get ideas about what might be considered safe foods to consume after infancy. Many individuals have their tonsils, adenoids, uvula and other tissues removed and/or altered from their mouths because of the swelling caused by tonsils due to consumption of dairy products. Stop consuming those products and the swelling of the lymph glands and surrounding tissues will most likely go back to normal. Removing tonsils will not solve the problem but will cause other lymph glands to have to do the work and pain and swelling in other parts of the body may be experienced.

  8. Leo S. says:

    What difference does it make if one uses an internal combustion engine-powered car, a hybrid or an electric vehicle (EV) to go to the grocery, restaurant, or fast food establishment if the fuel they buy for their primary conveyance, their body, is not the best fuel to provide energy for the cells which make up the body and allow it to function at its best.

    Your website, articles and life story are great and should be seen by all. The following link is from your website. Musk, like you, can make a change for the future, if only people knew you both existed.

    Musk and all his employees might benefit from your life. But as his employee states “his time is taken on many projects and can’t get into anything new, no matter how important it is,” or words similar to that effect. There is really nothing more important than life, because without it, all else is irrelevant. It is hoped others can enjoy the story of Musk and his endeavors and accomplishments. He may yet have a profound effect on climate warming and the use of fossil fuels and pollution. Enjoy.

    Wishing you and all you touch the very best in health and happiness.

  9. DMc says:

    Hi Jim, A few years back I read Michael Pollan’s books but things really didn’t hit home for me until I read the China Study. That was a year ago and my life has forever changed. I believe education is the key and was excited to find your audiobook at I have read every book on nutrition I can get my hands on this past year and have read all the authors you mention in your book but what you brought to the table that others didn’t is the environmental impact of an animal based diet vs a plant strong diet. The numbers you present are most startling. Thank you for being a part of my new healthy, humane, environmentally friendly life style. God bless you too.

    • Dick Willis says:

      I agree with the emphasis on environmental impact from the wfpb lifestyle. This connections sustains my commitment to continue to eat properly and to talk courageously about my eating regimen with just about anyone who will stand still long enough.

  10. Jennifer S. says:

    Thank you for writing your book! I was only halfway through the book when I decided that my family’s (two little boys and an amazing husband) diet was going to drastically change. And it did, literally overnight! One day we were eating a mostly vegetarian diet that included ALOT of eggs and dairy, and the next day we were ‘vegan’, eating ALOT of raw fruits and vegetables! My boys have been troopers! It was very trying at first, I had no idea how to plan meals, but we have adapted well. It has been over a year now and we are committed to eating as healthy as possible. I have now gone back to school for nutritional science and feel great! Your book was an inspiration, thank you again!

  11. Hi Jim,
    It was a pleasure meeting you at the nyc vegetarian food festival. You had a standing room only event so I’d say it was well received. Sorry about your friends not getting in. My advice would be to purchase a VIP ticket and eliminate the wait next year but who knows how they’ll set it up.

    I’ve started reading your book. I have a question, not that a billion here or a billion there really matters but I’ve heard estimates of the number of animals raised/and or caught for food was 3 billion, 9 billion, 30 billion and now you mention a new high of 60 billion. How do we come up with these stats?


    • J. Morris Hicks says:


      Thanks for your comment, it was nice meeting you as well.

      I got a lot of my numbers about animals from Jonathan Foer’s very well-researched book, Eating Animals. As for the number in the USA, it’s pretty widely known to be around ten billion, with over 9 billion being chickens. The global number is in the neighborhood of 60 billion.

      If you add in seafood on a global basis, the number is closer to 100 billion, hence the 2 billion per week number that was quoted by Philip Wollen in his famous ten-minute speech from down under. In case you haven’t seen it; I have had a link on the home page of my website since early 2012.

      Whatever the exact numbers are; they are way too high, they’re destroying our eco-system and they’re grossly unsustainable. Here is a direct link to that Philip Wollen speech.

      Be well, Jim

  12. caspersfarm says:

    Hi Jim, we’re hosting some retreats this summer, stop by, take a break and relax, my compliments…

    Warm regards, Michael

  13. Laura Barone says:

    It was my sincere pleasure to meet you today at CT Veg Fest. I cannot put your book down! Thank you for sharing your wisdom. Blessings to you!

  14. Ian Welch says:

    Evening Jim,

    I just found your blog and look forward to exploring it. Coincidentally my wife is staring Colin Campbell’s Plant Based Nutrition course on the 28th.

    I am a survivor and finding my voice now, I feel it my time to share my experiences.

    Again thank you for our site and creating a community for all of us.

    Ian Welch

  15. Tammy says:

    What a great resource!!! Thank you!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  16. @Ann: I highly recommend juicing Moringa leaves. As far as my research is concern, you can get 7 times the vitamin C in oranges + 4 times the calcium in milk + 2 times the protein in milk + 3 times the potassium in bananas in consuming Moringa leaves.

    I recommend you to process it using a juicer or blender. Just be careful of the leaves flying away. 🙂

  17. Linda Dale says:

    Until the subsidies given to meat manufacturers end or are greatly reduced, getting more people to eat whole food plant foods is going to be very difficult indeed. Most people aren’t interested in changing the way they eat because they can’t imagine not having cooked flesh every day, and the cost of eating nothing but whole plant foods gives them another excuse. Because of subsidies, beef sells for an average of around $4.00 per pound and turkey this year averaged 45 CENTS per pound! Meanwhile, I’m paying $4.99 per pound for mushrooms, $5.99 per pound for red peppers and $7.00 a pound for kale and collard greens.

    • Stacie Shelton says:

      Amen Linda,
      I’ve been a Rawfoodist for the past three years and although I’m thrilled for the money I’ve saved over those years by not buying meat, dairy and all the other crap I used to buy. But 5.99 for a tub of spinach is ridiculous. I feel so vibrant and have no more pain, I will NEVER go back to eating flesh meat again.

  18. Stacie Shelton-Wittman says:

    I’ve been eating Raw for three years now. I believe it’s close to your 4 Leaf Program. I’ve adapted this way of eathing because of pain and depression I was dealing with. I’m now pain free! I no longer deal with depression as I knew it! I love your blog and enjoy reading it. I too have an incredible passion to share this information with others. Thank you for your information and an opportunity to share.

  19. Jim – My “Ideas” to Clinton – per your pointing us there. I gave $20.
    Make this your #1 priority: Focus even more on promoting the plant-strong nutrition that you have implemented.

    I agree with J. Morris Hicks on dispelling the protein myth – change our nutrition to a plant-strong diet, minimize/eliminate all animal foods! He gave you the many reasons in his letter yesterday.

    This is not new. "The Diet for All Reasons" (Vegan) was presented by Dr. Michael Klaper in a booklet and a video in '87 – '92. Dr. Klaper is at "True North" clinic in Santa Rosa now, and had conducted research for years on the benefits and cautions regarding plant-based nutrition. Add him to your support team. Of course, John Robbins "Diet for a New America" book and video identified all the problems and all the solutions back then, too. He is still around and can help you.

    Add Dr. John McDougall to the big support effort in teaching "Total Health Solution." He and his nurse wife Mary have ~ 35 years of teaching healthy lifestyle medicine. This is about much more than food! His website provides free health education. Have Dr. McDougall update his 2001 pamphlet "Transform Your Health in 12 Days" and get that available to the public. In ten pages he provides the education and implementation material. In the last 10 pages he covers many of the chronic diseases that are treated – without medical treatments! (My family of four participated in his clinic 9 years ago and have been very healthy on a vegan diet. I conduct free "Healthy Lifestyle Education, Application and Support" meetings to help others learn in my area — such education is not offered by the "Sickness" industries!)

    Get Dr. Esselstyn's new DVD on "Prevent and Reverse Heart Disease"! to go viral on the Internet!!! He has over 25 years of success in helping seriously ill heart patients survive and thrive on a strict plant-based diet, emphasizing consuming much more of the leafy greens to heal the blood circulation system.

    In summary, take actions to teach Healthy Lifestyle to the world – especially our sickly citizens! Sincerely, Bill Kleinbauer

  20. Bill Kranker says:

    J. Morris,

    I like your website. You have a lot of great info and news. Keep up the good work.

    Bill K.
    Low Fat Raw Vegan -7 years

    • Stacie Shelton says:

      Rawfoodist for 3.2 years! 44 years old, pain free, feel like a 20 year old. Praise God and thank you for your enthusiasum in sharing and using your resources and name to spread the most important word out there, besides the word of salvation. I see your business as top priority to this nation’s health and well being. I became a certified health coach last year and the more people I talk too, they are sick and tired of being sick and tired. We have our work cut out for us. Thank you for being a catulist for this movement. I will spend the rest of my life sharing, caring and spreading the word to help people understand the importance of you are what you eat!.

  21. Victor C Soares says:

    Jim, brought me to yr site…impressed by your passion and informative blog…just switched
    to a whole plant diet after being inspired by “Eat to Live” n following up with the “China Study” etc
    A neighbor just north of u in Pawtucket Stonington had family there..We”re in this fight together!!!
    Thanks, Vic

  22. J Morris Hicks,

    As you know, I attended the 10 day McDougall Health Spa in Santa Rosa, California.

    Dr McDougall is an inspirational teacher. He truly believes his message.

    Jeffery Novick and Doug Lisle are wonderful speakers and Jeffery in particular had a powerful impact on the audience because his message was delivered in a fun style.

    I did not like the food because it had a strong Mexican flavor. The Flamingo hotel was attractive and efficient. The weather was marginal with plenty of rain.

    I mentioned you to Dr McDougall and he remembers you. I spoke to every guest about you and the book so your name should be more recognizable.

    Salvatore Liggieri

  23. I have always been a big fan of Dr. T. Colin Campbell, and now there is someone who is promoting his principles of sound whole plant nutrition and prosperous living. We need to get the word out to all of the healthcare professionals who will listen and apply this data into their practice and in the lives of their patients. This will be true healthcare reform.

  24. Marlene Dopp says:

    When I signed up for your blog you asked me to let you know how I found out about it. It was through my VegSource newsletter. I am constantly reading about healthy eating so I thought this would add to my knowledge.
    Thank you

  25. David Melina says:

    Hi JM,

    It’s great to have another strong proponent of plant based diets and your posts on vegsource.

    David Melina
    Registered Dental Hygienist, Humanist/Atheist fan of Charles Darwin and vegan since 1980.

  26. dc says:

    Jim, Congrats on your new program. Your pic shows you have all your hair and it’s not grey. THAT’S what I want to know about although it may be to late for me. Best!!! dc

  27. JIM!!!

    Extraordinary, exciting and – very compelling. Thank you for sharing your blog, thinking, recipes and knowledge. Wow. Erica

    • jmorrishicks says:

      Thanks Erica,

      You will ALWAYS have the honor of being the very first person to post a comment on my brand new blog at God bless you. I look forward to working with you and Thomas in the years ahead. Best, Jim

Leave a Reply to Zoe Zuniga Cancel reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s