That was the headline — but “easier” doesn’t necessarily mean healthier.
While flying from Providence to BWI recently, I noticed an article in USA Today that caught my attention. The author graded eleven airlines on a scale of one to five stars. Only two of them got 4 stars or more.
Virgin America at 4.25 stars and Air Canada with 4.0 stars. And since both had healthy choices that featured things like turkey, chicken and yogurt; I that knew the offerings from the other airlines would be worse.
My 4Leaf Breakfast. While reading the article, I enjoyed my own 4Leaf breakfast of sliced pear, orange, banana and strawberries. I had prepared my meal at home and was carrying it in a Ziploc bag. After reaching cruising altitude, I emptied my fresh fruit into my Starbucks cup and used my plastic fork to enjoy the healthiest and tastiest breakfast on the airplane—by far.
Then I decided to research the founder and CEO of Virgin America, Richard Branson. I have always thought of him as an enlightened, creative executive who thinks outside the box—and has been darn successful in taking that road less traveled. A quick internet search revealed that he is a generous man who is quite willing to share his billions with worthy humanitarian and environmental causes.
All of the above convinced me that I should send him a proposal for a 4Leaf for Life health promotion consulting engagement within his vast Virgin empire. He is the kind of guy that others are used to following. When it comes to market research, he just follows his gut to tell him what his customers want. Reminds me a lot of my former boss, Ralph Lauren, in this regard.
My search for that first CEO health promotion client remains my #1 priority—and will stay there until that special executive out there accepts our proposal to totally change the way businesses think about wellness. And by so doing, he/she will plant the seeds for totally changing the way our nation—and the world—thinks about healthcare (disease care). The title of my latest five-page service document is:
Corporate Wellness—The 4Leaf Vision for a Whole New Ballgame
Meanwhile, back to the article in USA Today. Don’t believe the title; you’re not likely to find anything remotely healthy on an airline anytime soon—despite what the CUNY professor says in the article:
The airlines are serving more meals and offering healthier and higher-quality food choices than last, says Charles Stuart Platkin, an assistant professor at CUNY School of Public Health at Hunter College in New York who’s assessed airline food’s nutritional value in seven annual surveys.
“A few airlines are realizing that, if they pay attention to food, they can increase customer experience and satisfaction,” says Platkin, who edits the website DietDetective.com. “Calorie-laden, unhealthy, heavy foods have been shown in research to negatively impact mood.”
Virgin America offers the healthiest food in Platkin’s nutritional survey this year. “This airline is off the charts when it comes to focusing on food,” he says.
If you care about what the other airlines scored, a link to the article is provided below. For more tips on really eating healthy on the road, see the second link. —My 657th consecutive daily blog—
- Source article. Flying the diet-friendly skies gets easier.
- Earlier blog. Healthy eating on the road — almost an oxymoron
- Explaining our “whole new ballgame” corporate wellness service. Slashing the cost of health care in businesses
- Letter to another target client. Urgent letter to Bill Ford — Chairman of Ford Motor Company
Handy 4-piece take-charge-of-your-health kit—from Amazon.com
- The movie that’s changing the lives of millions: Forks Over Knives DVD
- Healthy Eating, Healthy World, The “big picture” about food (our book)
- An essential scientific resource: The China Study by Dr. T. Colin Campbell
- Dr. McDougall’s new book, The Starch Solution, with lots of great recipes.
Want to find out how healthy your family is eating? Take our free 4Leaf Diagnostic Survey. It takes less than five minutes and you can score it yourself. After taking the survey, please give me your feedback as it will be helpful in the development of our future 4Leaf app for smartphones. Send feedback to firstname.lastname@example.org
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Blogging daily at hpjmh.com…from the seaside village of Stonington, Connecticut – Be well and have a great day.
—J. Morris Hicks, board member, T. Colin Campbell Foundation